Social Media Specialist

City Of El Paso

El Paso, TX

Contract

Mid Level

43k-65k

7 days ago

Job Description

About the Role

Under general supervision, coordinate marketing and public relations activities for the City's social media platforms. The role involves planning, implementing, and monitoring social media strategies to engage the public, develop the City's digital marketing plan, and represent the organization at various meetings and events. This position is located within the Animal Services Department of the City of El Paso and may support other city departments as needed.

Key Responsibilities

Plan, implement and monitor the social media strategy for the City of El Paso.
Post text, videos and images that engage the public on various social media platforms.
Use social media marketing tools to create and maintain the City's brand and messaging.
Work with Strategic Communications staff and Department Heads to develop social media marketing campaigns.
Research social media trends and inform the Strategic Communications Director of relevant changes and strategies.
Follow online conversations on the City's primary social media accounts and address concerns using social media platforms.
Record and broadcast City events, programs and services via social media applications such as Facebook Live, Facebook/Instagram Stories, Facebook/Instagram Reels, and similar software.
Develop and analyze the City's digital marketing plan and social media strategy.
Identify strategic weaknesses and recommend improvements.
Identify, plan and execute social media promotional opportunities.
Set key performance indicators (KPIs) for social media campaigns and measure performance against them.
Develop analytical reports and evaluate the effectiveness of online communication strategies.
Represent the organization by attending meetings and conferences, interacting with officials, department directors, coworkers, and the public.
Perform special projects and other duties as assigned.
Interact with customers and stakeholders via social media with support from staff and department heads.

Requirements

An Associate's degree or higher in Business or Public Administration, Marketing, Public Relations, or related field.
MOS Code: 3N0X6 (Air Force), 68J (Army), 340 (Coast Guard), 0532 (Marine Corps), A12A (Navy).
Some positions may require a Texas Class 'C' Driver's License or equivalent from another state.
Experience in social media management, marketing, or public relations is implied.
Ability to research social media trends and develop strategies.
Strong communication and analytical skills.