Social Media Specialist

About the Role

Key Responsibilities

• Lead the day-to-day programming and long-term strategy for Flighthouse's owned & operated music and pop culture Instagram pages.
• Maintain a distinct, authentic voice for each page while aligning with the overarching Flighthouse brand and campaign goals.
• Build and manage content calendars informed by cultural trends, platform data, and campaign priorities.
• Identify and onboard new fan pages for activation when needed, and oversee their tone and performance during campaigns.
• Direct the creation and curation of timely, high-impact memes, music content, and pop culture visuals.
• Set creative standards across the network, ensuring high meme fluency, humor, and contextual relevance.
• Collaborate with the music marketing team to develop and execute creative social campaigns through the network.
• Translate client briefs into native content formats that feel organic, entertaining, and shareable.
• Oversee all network deliverables and ensure that branded and music-related content meets campaign goals and platform best practices.
• Monitor performance across all network pages, using insights to refine creative and posting strategy.
• Stay ahead of platform trends, meme formats, and algorithm shifts to evolve the network's presence and output.
• Respond to community engagement (comments, DMs) to maintain an authentic voice and follower connection where applicable.
• Own and report on weekly performance metrics (growth, engagement, reach) across the network.
• Deliver post-campaign performance recaps with insights and recommendations.
• Identify opportunities for A/B testing content formats or posting cadences to optimize performance.

Requirements

• Deep expertise in meme culture, internet trends, and Gen Z humor.
• Proven experience managing or growing high-performing social accounts, preferably in music or entertainment.
• Strong creative instincts with the ability to turn briefs into compelling, viral content.
• Proficient in tools like Canva, CapCut, and Adobe Creative Suite.
• Familiarity with music fandoms, TikTok culture, and Instagram meme subcultures.

Nice to Have

• Experience with managing or growing social media accounts in the music or entertainment industry.
• Additional familiarity with platform-specific trends and content creation tools.

Qualifications

• Experience with social media management and content creation tools.
• Knowledge of internet culture, memes, and Gen Z humor.

Benefits & Perks

• Hourly pay rate of $18.00-$21.00 USD, determined based on experience and fit.