Social Media Specialist

About the Role

Key Responsibilities

• Execution of regional social media for organic and paid content, including strategy, research, development, execution, monitoring, and reporting.
• Serve as the point of contact and communicate regularly with local marketing teams to identify needs, discuss performance, and ensure brand alignment.
• Liaise with creatives such as writers and designers to ensure social media content is informative, appealing, and on-brand.
• Prepare performance reports and present to regional marketing partners.
• Create and manage paid and organic social media campaigns primarily on Facebook, Instagram, and LinkedIn, with additional platforms like TikTok and YouTube as a plus.
• Analyze social performance metrics and suggest strategies for improvement.
• Use social management platforms such as Sprinklr, Hootsuite, Sprout Social, etc.
• Monitor social accounts and manage community engagement.
• Manage high dollar budgets for social campaigns.
• Create/edit social media copy and creative content.
• Utilize platforms like Canva or Adobe for basic graphic design.
• Work in web-based software systems, project management tools, CMS systems, email tools, and desktop publishing applications.
• Collaborate across teams and adapt to a fast-paced environment.

Requirements

• 2+ years of content and social media experience (paid and organic), preferably in health care.
• 2+ years of experience with social media platforms, their functionality, and digital communities.
• 2+ years of experience writing digital copy and marketing materials, preferably in a B2C setting.
• 2+ years of experience analyzing and synthesizing large amounts of data into concise and actionable insights.
• Experience creating and managing paid and organic social media campaigns on Facebook, Instagram, and LinkedIn.
• Experience with social analytics and social management platforms such as Sprinklr, Hootsuite, or Sprout Social.
• Experience with monitoring social accounts and community management.
• Experience managing high dollar budgets.
• Proficiency with Adobe suite products and basic graphic design principles.
• Strong communication skills and ability to foster collaborative relationships.
• Comfort working in web-based software systems, project management tools, CMS, and desktop publishing applications.
• Ability to work in a fast-paced environment and demonstrate creative thinking.

Nice to Have

• Experience with additional platforms such as TikTok and YouTube.
• Healthcare marketing/communication experience.
• Community management experience.
• Proven to be exceptionally organized and detail-oriented.
• Proven collaborative problem solver.

Qualifications

• Educational background is not explicitly specified, but experience requirements imply a need for relevant professional experience.

Benefits & Perks

• Comprehensive benefits package.
• Incentive and recognition programs.
• Equity stock purchase.
• 401(k) contribution.
• Flexible remote work options within the U.S.
• Salary range from $58,800 to $105,000 annually based on full-time employment.