Social Media Specialist

About the Role

Key Responsibilities

• Aid in executing the company's social media strategy under the guidance of the Digital Marketing Manager.
• Creating engaging content and visuals for social media platforms to increase brand visibility.
• Manage project timelines to ensure timely delivery of social media assets.
• Assist in scheduling content to ensure timely postings and maintain consistency across channels.
• Recommend creative ideas and artistic knowledge to exceed expectations of goals and objectives.
• Building a social media presence by maintaining a solid online presence.
• Monitoring the company's brand on social media.
• Building brand awareness by engaging relevant influencers.
• Managing our online communities to ensure respectful and appropriate engagement.
• Responding to comments on each of our accounts.
• Overseeing customer service provided via social media.
• Coaching employees company-wide on content creation best practices.
• Assist in tracking key performance indicators (KPIs) and preparing reports on campaign performance.
• Provide support in interpreting data to derive actionable insights for marketing initiatives.
• Analyzing data to determine whether social media campaigns have achieved their objectives.
• Use data and analytics to inform content decisions and drive growth of location-specific followers.

Requirements

• 2+ years of social media marketing experience.
• Experience developing social media strategies.
• Experience working with and developing a marketing plan.
• Ability to develop the right voice for each social media platform.
• Proven ability to build social media communities.
• Understanding of graphic design principles.
• Experience as a Brand Manager on social media.
• Ability to measure the success of campaigns.
• Food focused with a desire to over deliver on quality content.