Social Media Strategist

About the Role

Key Responsibilities

• Build comprehensive and innovative social media strategies.
• Implement and oversee a multi-year strategic plan to maximize brand awareness.
• Lead the development and execution of social media campaigns across all platforms.
• Create and manage campaign plans and editorial calendars, analyze performance, and present insights to executives.
• Collaborate with stakeholders to align strategies, develop an analytics framework, and ensure consistent messaging and compliance with social media policies.
• Utilize social data to inform decisions, strategies, and process improvements.
• Partner with various departments to develop and communicate monthly social media content packages that align with the company's vision and support cross-channel campaigns.
• Implement and lead social engagement programs to foster positive interactions, user-generated content, and testimonials.
• Identify opportunities to surprise and delight customers and create agile content in response to real-time trends.
• Develop and implement decision-making frameworks that integrate business and marketing strategies across all social media platforms.
• Ensure a favorable customer experience by maintaining appropriate tone, sentiment, and accurate messaging in external-facing content.
• Develop strategies, guidance, and policy compliance measures on new and existing platforms when establishing a social presence or enhancing with utilization of new features.
• Monitor and analyze platforms to identify challenges and develop effective strategies.
• Report social media complaint trends and escalations to senior leadership.
• Lead and collaborate with third-party vendors, review vendor efficiency, and initiate RFPs.
• Assist in managing governance policies and ensure adherence to social media rules.
• Implement yearly social policy training; collaborate on policy development.
• Develop and implement social media compliance and security programs to meet SOX compliance.

Requirements

• Bachelor's Degree or 4+ years professional work experience.
• 5+ years of experience in managing social media marketing campaigns and related platforms.

Nice to Have

• Preferred degree in Marketing, Communications, Advertising, Public Relations.
• Preferred hands-on knowledge of Salesforce.
• Experience leading/managing CX/UX strategies, digital marketing, communication/content strategies, and digital analytics.
• Advanced strategic planning and project management skills in marketing, advertising, or corporate communications.
• Proven thought leadership, initiative, decision-making, and creative problem-solving abilities.
• Advanced presentation skills for findings, research, analysis, and information.
• Significant experience leading complex, high-impact cross-functional teams and projects.
• Proven leadership, guidance, and mentoring skills.
• Expert verbal and written communication abilities.
• Advanced knowledge of media operations, specialized publications, and editorial practices.

Benefits & Perks

• Medical Coverage
• Dental Coverage
• Vision Coverage
• Life Insurance
• 401(k) Plan
• Generous Vacation & Paid Sick Leave
• Seven Paid National Holidays & One Floating Holiday
• Paid Parental Leave (6 weeks after 12 months of employment)
• Adoption & Surrogacy Assistance
• Employee Assistance & Wellness Programs
• Short-Term & Long-Term Disability
• TDS Service Discounts
• Education Assistance
• Paid Volunteer Time