Social Media Strategist

About the Role

Key Responsibilities

• Auditing the company's Facebook, Instagram, and Twitter and developing a strategy to boost engagement.
• Strategize ideas for the company to expand into Threads and TikTok.
• Utilizing the Adobe Creative Suite to create new content for social that are in line with the company's brand and vision, but also finding opportunities to re-purpose and re-use pieces of content as needed.
• Pulling analytics reports and finding opportunities for optimization.
• Utilizing Later to post all content on socials.
• Developing and managing a content calendar.
• Capturing content at company events as needed.

Requirements

• 3+ years of social media management.
• Proven track record of increasing engagement across social channels.
• Proficient experience utilizing the Adobe Creative Suite to create content.
• A strategic thinker who can bring creative ideas to the table for social media optimization.
• Strong organizational and communication skills.
• Experience working in social media management tools, for example, Later.
• Work closely with others in a collaborative team environment.
• This position is onsite and requires working closely with other individuals in a team environment.

Qualifications

• No specific formal educational qualifications specified.

Benefits & Perks

• Eligibility for Minimum Essential Coverage (MEC) medical plan.
• Dental/vision/term life package.
• Discount prescription program.
• Critical illness, accident, tele-behavioral health, and 401(k) plan.
• Sick leave (where applicable).
• Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility based on length and dates of service.