Social Media Student Assistant

About the Role

Key Responsibilities

• Draft, edit and format posts and reels (text, graphics, video) that align with brand voice and visual guidelines.
• Schedule and publish content across channels (e.g., Facebook, X/Twitter, LinkedIn, Instagram) using a social media management platform; monitor comments and direct messages; flag urgent issues.
• Track key metrics (engagement, reach, follower growth); prepare weekly performance summaries.
• Identify emerging topics, hashtags and platform features; propose timely content ideas.
• Capture high-quality photos and video on site; assist with basic editing; participate on camera for interviews, live-stream segments and story features.
• Attend planning meetings; help refine the content calendar and contribute to campaign brainstorms.
• Ensure all posts reflect the agency's messaging and tag relevant units.
• Assist with special projects and crisis-communication monitoring as needed.

Requirements

• Current undergraduate or graduate student at Texas A&M University.
• Strong writing, editing and proofreading skills.
• Familiarity with major social media platforms and basic analytics tools.
• Ability to balance multiple projects and meet deadlines.
• Professional verbal and interpersonal communication skills.

Nice to Have

• Coursework or experience in communications, journalism, marketing or related fields.
• Experience with content-management tools (e.g., Hootsuite, Sprout Social) and graphic-design applications (e.g., Canva, Adobe Creative Cloud).
• Understanding of AP style and accessibility best practices.
• Demonstrated creativity and an eye for visual storytelling.
• Comfortable on camera and adept at collecting and editing photos and videos.

Qualifications

• Current undergraduate or graduate student at Texas A&M University.

Benefits & Perks

• Hourly rate of $10.00.