Social Platforms Specialist

About the Role

Key Responsibilities

• Build, manage, and optimize our presence on platforms such as Instagram, LinkedIn, Facebook, X (Twitter), and TikTok.
• Identify and engage with potential customers and partners through social channels to generate qualified leads.
• Collaborate with the sales team to create compelling, on-brand campaigns that drive inquiries and conversions.
• Monitor social trends, competitor activity, and platform changes to adapt strategies accordingly.
• Use analytics tools to track engagement, conversions, and sales KPIs tied to social activity.
• Support the development of ad campaigns (organic and paid) aimed at brand awareness and lead generation.
• Craft persuasive messaging tailored to each audience segment to improve click-through and response rates.
• Actively respond to comments, DMs, and mentions with a mix of brand voice and sales acumen.

Requirements

• 2+ years experience in social media management or digital sales; a hybrid background in both is ideal.
• Proven track record of generating leads or sales through social media platforms.
• Strong written communication skills with a knack for engaging content creation.
• Experience using platforms like Meta Business Suite, LinkedIn Sales Navigator, Hootsuite, Buffer, or similar.
• Analytical mindset with ability to interpret data and adjust strategy for improved ROI.
• Self-starter who thrives in a fast-paced, results-driven environment.

Nice to Have

• Experience in B2B or tech sales via social selling strategies.
• Graphic design or video editing tools (Canva, CapCut, Adobe Suite).
• Familiarity with CRMs such as HubSpot, Salesforce, or Zoho.

Qualifications

• Experience in social media management or digital sales (2+ years)

Benefits & Perks

• Base salary + uncapped commission
• Flexible hours and remote work opportunities
• Health, dental, and vision insurance
• Professional development budget
• A fast-growing, collaborative team that values creativity and initiative