Social Strategist

About the Role

Key Responsibilities

• Lead the development and execution of comprehensive, annual and campaign-based social strategies aligned with brand objectives and audience insights.
• Serve as a client-facing expert, confidently presenting strategies, performance results, and POVs on emerging trends.
• Manage the end-to-end social performance reporting process—tracking KPIs, analyzing content and engagement data, and delivering actionable insights to internal and client teams.
• Translate data into compelling stories through clear, visual presentations and written summaries for executive-level audiences.
• Serve as mentor to the team's Community Managers; oversee content calendars, community management plans, and engagement strategies.
• Guide creative briefing processes, integrating cultural, platform, and audience insights to inspire creative content that performs across owned channels.
• Develop and implement influencer strategies, including identification, negotiation, and execution of talent partnerships to support storytelling.
• Foster community growth through advocacy tactics, influencer engagement, and proactive conversation strategy.
• Act as the agency's internal social media expert, championing best practices and innovation across teams.
• Author strategic POVs on platform updates, competitive activity, and industry trends to inform creative and media direction.

Requirements

• 5+ years of experience as a social strategist within a creative or integrated advertising agency setting.
• Strong leadership qualities with prior team management or mentorship experience.
• Exceptional client communication and presentation skills, with a track record of earning trust and influencing decision-making.
• Expert-level understanding of social platforms (Meta, TikTok, X, YouTube, etc.) and digital content trends.
• Proven ability to extract insights from data and social analytics tools (Sprinklr, Brandwatch, native platform analytics).
• Skilled in storytelling, creative briefing, and social-first thinking.
• Bachelor's degree in Marketing, Communications, or related field.

Nice to Have

• Experience with influencer marketing strategies and execution.
• Knowledge of cultural, platform, and audience insights to inspire creative content.
• Ability to develop strategic POVs on platform updates, industry trends, and competitive activity.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field
• 5+ years of relevant experience as a social strategist

Benefits & Perks

• 3 PPO Medical Plans through Anthem to choose from at low cost
• Free Dental and Vision
• 401k - up to 6% match at 0.70 cents on the dollar
• Wellness reimbursement program
• Company paid short- and long-term disability, and basic life insurance
• Generous PTO
• On-site Barista
• Beautiful campus across from the Pacific Ocean