Specialist, Digital Marketing, M. Davies College of Business

About the Role

Key Responsibilities

• Manages and optimizes Meta, Google, and other ad campaigns to increase ROI and improve inbound lead quality.
• Monitors and analyzes website performance, implementing on-page and technical SEO enhancements across all web properties.
• Tracks and reports on keyword rankings, site traffic, and campaign effectiveness to identify areas for improvement and growth.
• Prepares and delivers performance reports with actionable recommendations to improve digital outcomes.
• Collaborates cross-functionally with web development, content, and marketing teams to ensure alignment with brand and recruitment objectives.
• Stays up to date with the latest SEO/SEM trends, algorithm updates, and industry best practices.
• Identifies and resolves technical SEO issues such as broken links, redirect loops, and crawl errors.
• Contributes to landing page strategy and optimization, focusing on user experience and conversion rate improvements.

Requirements

• Bachelor's degree in marketing, Digital Media, Communications or a related field.
• Minimum of two (2) years of related experience in Search Engine Optimization and Search Engine Marketing.
• Solid understanding of search engine algorithms, ranking factors, and keyword strategies.
• Knowledge of HTML/CSS and website administration.
• Strong analytical skills with the ability to translate data into actionable insights.
• Effective communication skills for engaging with a wide range of individuals and constituencies in a university community.

Nice to Have

• Marketing experience in higher education or non-profit sectors.
• Knowledge of HTML/CSS is a plus.
• Master's degree in a related field.

Qualifications

• Bachelor's degree in marketing, Digital Media, Communications or a related field.
• Minimum of two (2) years of related experience in SEO/SEM.

Benefits & Perks

• Not specified in the description.