Specialist, Digital Marketing, M. Davies College of Business

About the Role

Key Responsibilities

• Manages and optimizes Meta, Google, and other ad campaigns to increase ROI and improve the quality of inbound leads
• Monitors and analyzes website performance, implementing on-page and technical SEO enhancements across all web properties
• Tracks and reports on keyword rankings, site traffic, and campaign effectiveness to identify areas of improvement and growth
• Prepares and delivers performance reports, offering actionable recommendations to improve digital outcomes
• Collaborates cross-functionally with web development, content, and marketing teams to ensure alignment with brand and recruitment objectives
• Stays up to date with the latest SEO/SEM trends, algorithm updates, and industry best practices
• Identifies and resolves technical SEO issues such as broken links, redirect loops, and crawl errors
• Contributes to landing page strategy and optimization, focusing on user experience and conversion rate improvements
• Performs all other duties as assigned

Requirements

• Bachelor's degree in marketing, Digital Media, Communications or a related field
• Minimum of two (2) years of related experience in Search Engine Optimization and Search Engine Marketing
• Knowledge of search engine algorithms, ranking factors, and keyword strategies
• Strong analytical skills with the ability to translate data into action
• Ability to communicate effectively with a wide range of individuals and constituencies in a university community

Nice to Have

• Marketing experience in higher education or non-profit
• HTML/CSS knowledge
• Master's degree in a related field

Qualifications

• Experience in lieu of education is acceptable if the candidate has relevant skills and background