Specialist Event Digital Marketing

About the Role

Key Responsibilities

• Curate and develop content for select PGA TOUR events that engages fans and encourages attendance.
• Liaise with PGA TOUR Events stakeholders to deliver against promotional needs and goals within partner contracts.
• Assist with coordination of social media advertising for PGA TOUR Events to drive revenue.
• Use digital channels to assist event public relations and earned media efforts.
• Collaborate with Creative Studio to develop digital creative that aligns with the overall PGA TOUR Brand and product brand.
• Collaborate with other departments within Marketing & Communications to align with top-line follower growth, brand and revenue goals, including coordination with PGA TOUR Content strategy and execution and PGA TOUR Communications support.
• Work with the PGA TOUR Digital products team to maintain and elevate digital channels and user experience.
• Work collaboratively with Demand Marketing team to pursue new tasks and challenges related to departmental goals.
• Handle special projects or other duties as assigned.

Requirements

• Bachelor's degree required; Marketing, Journalism, Media, or Communications preferred.
• Minimum 4 years' experience leading social and digital communications and dynamic content creation.
• Experience managing a team or other professional social media account with an understanding of authentic brand participation.
• Social advertising experience and sponsored content development; understanding of Facebook Business tool preferred.
• Strong understanding of the current social landscape, including creating content for Instagram, Twitter, Facebook, and emerging platforms.
• Ability to analyze and utilize data to customize social strategy.
• Experience within the Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects).
• Proficient in design, photo, and video editing.
• Experience with managing websites and content management software.
• Background in golf preferred; interest in golf required.
• Proficiency in Microsoft Office software such as Word, Excel, PowerPoint, Outlook.

Nice to Have

• Understanding of the Facebook Business tool.
• After Effects knowledge.

Qualifications

• Bachelor's degree in Marketing, Journalism, Media, or Communications.