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Specialist, Integrated Marketing

Paramount

Atlanta, GA
Full Time
Mid Level
10 days ago

Job Description

About the Role

As the Integrated Marketing Specialist, you will play a key role within CBS Stations, reporting to the Manager of Integrated Marketing. Your primary responsibility will be to support the Sales and Integrated Marketing teams through the development of marketing collateral and sponsorship opportunities across multiple stations within the CBS Stations Group.

Key Responsibilities

  • Support Account Executives within your key markets along with your Integrated Marketing manager in the creation of marketing materials including cohesive presentations, one-sheets and graphics for LinkedIn.
  • Help in developing of new sponsorship and integration opportunities for local markets within your purview.
  • Assist in the project management of marketing campaigns, ensuring all elements are delivered accurately and on schedule.
  • Understand the offerings of your key markets and work with your manager to continue to elevate sponsorship concepts for clients across linear, streaming and digital.
  • Work with Research to update marketing collateral regularly with the most up-to-date viewership and audience information.
  • Support Account Executives and Account Managers to support campaign recap efforts.

Requirements

  • Minimum of 2-3 years of experience in marketing, advertising, or related roles, with exposure to integrated marketing within the media industry being a plus.
  • Excellent interpersonal and communication skills, able to work well with cross-functional teams.
  • An understanding of integrated marketing strategies, advertising, and sponsorships, with a willingness to learn and grow within the role.
  • Proven organizational and project management skills to balance multiple tasks and priorities simultaneously.
  • Strong presentation skills and an eye for design and attention to detail.
  • Basic data analysis skills to collect insights and assist in data-driven decision-making processes.
  • Ability to thrive in a fast-paced and dynamic environment, adapting to changing priorities and market trends.

Working at Paramount

CBS News and Stations brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, local platforms, websites, and cbsnews.com. The organization is committed to providing high-quality journalism, fostering inclusion, and offering opportunities and resources to all employees. Paramount, the parent company, emphasizes equal employment opportunity and social impact initiatives, promoting a diverse and inclusive workplace.

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Job Details

Posted AtJun 11, 2025
Job CategoryMedia Planning
SalaryCompetitive salary
Job TypeFull Time
Work ModeHybrid
ExperienceMid Level

About Paramount

Website

paramount.com

Company Size

10000+ employees

Location

Atlanta, GA

Industry

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers

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