Specialist - Marketing Strategy & Operations

About the Role

Key Responsibilities

• Execute go-to-market plans in partnership with Creative, Digital, Field Marketing, and Franchise teams, managing timelines, deliverables, and checkpoints to ensure campaigns are launched on time and on-brand.
• Review end-to-end user flows to ensure frictionless, brand-aligned interactions across digital and in-store journeys.
• Collaborate with Marketing Stakeholders and Finance to track campaign budgets, reconcile invoices, and manage monthly spend reports.
• Coordinate with vendors to deliver campaign assets and collateral.
• Work with analytics teams to gather and interpret campaign data, surface trends, and recommend process improvements.
• Maintain marketing documentation with store-level changes, promotions, and service offerings, supporting internal audits for brand consistency and messaging.
• Conduct monthly QA checks across campaigns to confirm assets are deployed correctly, messaging is accurate, and all touchpoints function as intended, flagging discrepancies and suggesting improvements.

Requirements

• A bachelor's degree or equivalent experience, plus 3-5 years of experience in marketing execution, brand operations, or campaign management.
• Proven experience managing complex, cross-functional projects with precision and professionalism.
• Solid understanding of omnichannel marketing, campaign lifecycles, and maintaining brand consistency at scale.
• Strong copywriting and editing skills with an eye for messaging alignment and compliance.
• Familiarity with campaign QA processes and attention to detail.
• High organizational skills to manage multiple campaigns, priorities, and deadlines.
• Collaborative mindset with the ability to build trust across teams and external partners.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook, Teams) and project management tools.
• Experience with marketing automation and asset management platforms is a plus.

Nice to Have

• Experience with marketing automation and asset management platforms.

Qualifications

• Bachelor's degree or equivalent experience.
• 3-5 years of experience in marketing execution, brand operations, or campaign management.

Benefits & Perks

• Salary range of $60,000-80,000.