Specialist-Marketing Tech REMOTE

About the Role

Key Responsibilities

• Remotely monitors and maintains the daily operations of marketing technology tools and systems, including Salesforce, Marketing Cloud, Account Engagement, Mogli, Datorama, and Linvio.
• Monitors and maintains Email and SMS communication opt-in and compliance (CAN-SPAM and TCPA) across marketing tools.
• Coordinates, builds, and executes email marketing campaigns, ensuring timely delivery, audience segmentation, and compliance with brand and communication guidelines.
• Implements SMS and web-based marketing strategies to engage with prospective students.
• Collaborates on the development and upkeep of dynamic content within digital marketing tools.
• Maintains the organization and tagging of content (email templates, graphics, content blocks, etc.) within tools.
• Utilizes CRM systems to track and manage leads, data, and enrollment information.
• Analyzes data and metrics to measure the effectiveness of marketing campaigns and technology tools.
• Delivers data and reports on the effectiveness of marketing campaigns to internal stakeholders.
• Helps maintain data connections for dashboards.
• Remotely troubleshoots and resolves technical issues related to marketing technology systems.
• Collaborates remotely with the OIT CRM team to align with technical requirements and organize CRM projects.
• Supports implementation of new marketing technology tools, such as CRM systems, email marketing platforms, and analytics software.
• Remains up to date on industry trends, advancements, and best practices in marketing technology.
• Collaborates remotely with cross-functional teams, including OIT, Enrollment Management, and Marcom, to ensure seamless integration of marketing technology.
• Assists in providing virtual training and support to staff members on marketing technologies.
• Assists in developing and maintaining documentation and training materials for marketing technology systems and processes.

Requirements

• Bachelor's degree from an accredited college or university in marketing, information technology, or a related field (or equivalent work experience).
• Four years of experience managing marketing technology tools, including CRM, email marketing platforms, SMS, and web-based tools.
• Proficiency in marketing automation software and tools.
• Aptitude for writing in digital formats.
• Strong analytical skills to interpret data and metrics for campaign optimization.
• Excellent communication and teamwork skills.
• Excellent organizational and administrative skills.
• Problem-solving skills and the ability to troubleshoot technical issues.
• Ability to work within a culturally diverse environment.
• Proficiency in the use of Microsoft Office (Word, Excel, PowerPoint).
• Employees working remote are responsible for providing a stable internet environment with a connection speed of at least 300 Mbps.
• Ability to attend occasional in-person meetings.
• Ability to work remotely and independently, prioritize work to meet deadlines.

Nice to Have

• Knowledge of enrollment and lead generation strategies in a higher education setting.

Qualifications

• Bachelor's degree from an accredited college or university in marketing, information technology, or a related field (or equivalent work experience).
• Four years of experience managing marketing technology tools.

Benefits & Perks

• Excellent health and welfare benefit package.
• Long-term savings and investment programs including 403(b) & 457(b) Investment Plans and a pension plan with the State University Retirement System (SURS).
• Generous vacation, holiday, personal and sick days, and tuition reimbursement.
• Additional benefits detailed at https://www.ccc.edu/departments/Benefits/.