Specialist, Paid Search

About the Role

Key Responsibilities

• Execute paid media campaigns on Google Search, Bing, and YouTube
• Plan, manage, and report on paid campaigns
• Include account setup, strategy development, organization, and management
• Work within a team to ensure campaign tactics ladder up to campaign strategic pillars
• Oversee ongoing optimization efforts to meet or exceed campaign objectives
• Daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions based on performance history and the client's objectives
• Report and analyze on key performance indicators and identify opportunities for improvement on a regular basis
• Proficiency with reporting, analytics, and trend tools (i.e., Doubleclick Search, Google Trends, etc.)
• Forecast and track paid search demand and regularly communicate findings to the client

Requirements

• Bachelor's degree - Marketing Degree, Business Degree desired
• At least 1-2 years of work experience planning, executing, and optimizing paid search and YouTube marketing campaigns for larger brands, preferably in the Entertainment industry
• Basic understanding of online marketing including paid search and YouTube
• Strong work ethic, time management skills, and ability to multi-task
• Excellent communication skills both written and verbal
• Ability to articulate and communicate clearly in internal and client-facing meetings
• Self-starter with the ability to be agile and adaptable within a quick turnaround business environment
• Analytical mindset with proactive problem solving and critical thinking skills
• Strong presentation skills and ability to convey complex ideas clearly and concisely
• Proven team player and works well under pressure
• Strong Excel skills

Nice to Have

• Experience in the entertainment industry
• Experience with reporting, analytics, and trend tools

Qualifications

• Bachelor's degree in Marketing or Business (desired)

Benefits & Perks

• Health insurance
• Vision insurance
• Dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• Vacation days
• Sick days
• Personal days
• Paid parental leave
• Paid medical leave
• STD/LTD insurance benefits