Specialist, Performance Marketing, Programmatic & Search

NBC

Central LA, CA

Full Time

Mid Level

62k-80k

20 days ago

Job Description

About the Role

NBCUniversal is one of the world's leading media and entertainment companies, creating world-class content across film, television, streaming, theme parks, and consumer experiences. The company owns and operates major entertainment and news brands, produces and distributes premier programming, and has a rich tradition of community engagement and inclusivity. The role of Specialist, Performance Marketing, Programmatic & Search, is part of the Peacock streaming service team, which is committed to innovation, diversity, and connecting audiences to content they love through a customer-centric, data-driven approach.

Key Responsibilities

Work closely with the Performance Marketing Manager to manage campaign set-ups and activations across major programmatic and search platforms (DV360, Amazon, TradeDesk, Google Ads Manager, Search Ads 360).
Analyze campaign performance regularly and provide insightful updates on pacing, volume, optimizations, and channel contributions to business goals.
Collaborate with cross-functional teams to formulate programmatic and search strategies, including new testing recommendations.
Ensure accurate and timely creative asset delivery.
Work with programmatic and search account reps to stay on top of industry trends, leverage new technologies, and participate in open betas.
Maintain optimal channel and investment mix based on MTA and MMM models.

Requirements

2+ years of experience in programmatic buying (Google, Amazon, TradeDesk) required, experience in search buying a plus.
Experience with programmatic campaign optimizations, analysis, and reporting.
Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities.
Proven track record optimizing media campaigns to deliver against CPA and volume objectives.
Experience working in Excel.
Familiarity with testing methodologies and incrementality.
Additional experience in entertainment, advertising, or e-commerce industry is a plus.

Nice to Have

Experience in search buying.

Qualifications

Experience in programmatic buying (Google, Amazon, TradeDesk).

Benefits & Perks

Company sponsored benefits, including medical, dental, and vision insurance.
401(k).
Paid leave.
Tuition reimbursement.
A variety of other discounts and perks.

Working at NBC

NBCUniversal champions diversity and inclusivity, fostering a customer-centric and data-driven environment. The company emphasizes innovation, teamwork, and creating shared experiences through entertainment, reflecting a commitment to community and a rich, inclusive workplace culture.

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