Specialist Social Media - Kay & Peoples
Signet Jewelers
Job Description
About the Role
We have many opportunities available on our other career site pages. Click here to link to our careers page! Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People - and the love their actions inspire - are what drive us. We're not only proud of the love we inspire outside our walls, we're especially proud of the diversity, inclusion and equity we're inspiring inside. There are dynamic career paths awaiting you - rewarding opportunities to impact the lives of others and inspire love. This role plays a critical part in shaping the social presence of both Kay Jewelers and Peoples Jewellers, supporting a bold, insight-driven content strategy across platforms. The Social Media Specialist will be responsible for executing best-in-class storytelling and daily engagement to drive brand love, cultural relevance, and business results. Reporting into the Director of Social, Influencer Marketing & Strategic Brand Partnerships, this role partners cross-functionally to manage content calendars, produce engaging and trend-aware content, and track performance across both brands. The ideal candidate is highly organized, creatively curious, and passionate about staying ahead of social and cultural trends.
Key Responsibilities
- Owns and executes the day-to-day social content calendar for Kay and Peoples across platforms, including copywriting, content scheduling, and partner/brand approvals in alignment with campaign moments and merchandising priorities.
- Acts as an in-house content creator, capturing and producing short-form video, photography, and behind-the-scenes content for social platforms in real time, with a focus on cultural relevance and visual storytelling.
- Partners with internal teams, agencies, and external creators to develop, optimize, and publish content that ladders up to brand strategy and seasonal storytelling.
- Monitors platform trends, consumer behavior, and competitor activity to inform recommendations for platform usage, content types, and posting strategies across TikTok, Instagram, Facebook, and emerging channels.
- Assists in broader content production, including sourcing UGC, partnering with brand ambassadors/influencers, supporting photoshoots, and coordinating with creative partners to deliver compelling assets.
- Tracks and reports social performance, including impressions, reach, engagement, and sentiment across platforms, sharing insights and takeaways that inform future content and strategy.
- Supports key brand activations, influencer campaigns, and partnership moments, ensuring they are translated effectively into organic social content that drives engagement and reach.
Requirements
- Bachelor's degree in Marketing, Communications, Public Relations, Graphic Design, or a related field.
- 1+ years of experience in social media or digital marketing, preferably with a consumer-facing brand or agency.
- Deep understanding of social platforms and content formats, with a pulse on emerging trends and influencer culture.
- Strong writing, communication, and visual storytelling skills.
- Highly organized with exceptional attention to detail and ability to manage multiple priorities in a fast-paced environment.
- Familiarity with social content tools (e.g., Sprinklr, Canva, etc.), and comfort working in content management systems.
- Passion for creativity, culture, and connecting with communities online.
Working at Signet Jewelers
We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People - and the love their actions inspire - are what drive us. We're proud of the diversity, inclusion and equity we're inspiring inside.
Job Details
Job Skills
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About Signet Jewelers
Website
signetjewelers.com
Company Size
10000+ employees
Location
Irving, TX
Industry
Jewelry Retailers
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