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Sponsorship and Creator Strategist, Large Customer Sales

Exl

New York, NY
Full Time
Senior
138k-205k
1 day ago

Job Description

About the Role

The Sponsorship and Creator Strategist is a proactive and specialized video strategist that thrives in a fast paced, cross-functional environment. You will have a passion for helping to build insights and strategies to help close sponsorship packages, creator brand deals and disrupt the ever-changing video landscape. You will have an understanding of how YouTube sponsorships and creator partnerships can support an advertiser's business objectives. This role is part of Google's Large Customer Sales teams, which are strategic partners and industry thought leaders supporting the world's leading brands and agencies. The team focuses on helping clients navigate industry shifts and drive business performance by selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. The position involves analyzing viewership data, developing sales narratives, collaborating with clients and agencies, and scaling cultural and creator expertise across the organization.

Key Responsibilities

  • Analyze viewership data and emerging cultural trends to uncover provocative, actionable insights for brand partners.
  • Translate insights into compelling, story-driven sales narratives and materials that arm the sales team to win major creator and sponsorship deals.
  • Collaborate directly with key clients and agency partners to understand their business issues and develop custom creator strategies that drive measurable return on investment.
  • Serve as a primary partner to the sales team, providing expert consultation on creator-led campaigns and ensuring alignment with client objectives.
  • Scale cultural and creator expertise across the organization by developing and distributing thought leadership, marketplace reports, and scalable playbooks.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 11 years of experience in digital media, sales, marketing, or product roles.
  • Experience identifying client's issues to defining customer and product strategy, enabling long-term opportunities.
  • Experience working with digital organizations.

Nice to Have

  • Knowledge of Video and Creator industry trends.
  • Understanding of the buying requirements and timelines associated with the US streaming market.
  • Understanding of the YouTube ecosystem and media/marketing landscape.
  • Ability to dissect data and analysis to uncover insights, opportunities and white-space and develop compelling sales pitches to distill the information.
  • Track record of leading strategy development across multi-disciplinary cross-functional teams.
  • Excellent collaborator with a passion for building meaningful and fruitful relationships.

Qualifications

  • Educational background including a Bachelor's degree or equivalent practical experience.

Benefits & Perks

  • US base salary range of $138,000-$205,000 plus bonus, equity, and benefits.
  • Additional benefits as offered by Google.

Working at Exl

Google's Large Customer Sales teams are industry thought leaders and strategic partners supporting global brands and agencies. They focus on innovation, industry shifts, and driving outsized business performance through collaboration, strategic thinking, and delivering impactful advertising solutions.

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Job Details

Posted AtSep 10, 2025
Salary138k-205k
Job TypeFull Time
ExperienceSenior

Job Skills

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About Exl

Website

google.com

Company Size

1-10 employees

Location

New York, NY

Industry

Web Search Portals and All Other Information Services

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