Sr. Account-Based Marketing Lead

Aquent

San Francisco, CA

Full Time

Senior

166k-187k

23 days ago

Job Description

About the Role

Join a world-leading AI-powered writing assistance company, trusted by millions of individuals and thousands of organizations globally, as they embark on a period of exciting growth and innovation. Partnering with Aquent, this company is searching for a seasoned Account-Based Marketing (ABM) leader to drive strategic direction and scale their ABM programs during a critical leave coverage. This is your opportunity to shape the future of ABM within a dynamic and impactful organization. As the Senior ABM Lead you will play a pivotal role in designing, scaling, and optimizing a world-class ABM program. You’ll collaborate closely with sales and senior leadership, setting the strategic vision while simultaneously executing high-impact programs. This hands-on leadership position requires a strategic thinker who thrives in a fast-paced environment and is passionate about driving tangible results.

Key Responsibilities

Develop and implement the ABM strategy for a multi-product platform.
Manage and mentor the ABX Strategist/Manager, fostering alignment and professional growth.
Partner with sales, customer success, and other teams to create integrated account engagement plans for key accounts.
Spearhead AI-augmented account intelligence initiatives, leveraging predictive analytics and sales insights.
Design and execute full-funnel, multi-channel ABM programs encompassing paid media, events, email, and executive outreach.
Integrate field and virtual experiences into ABM plays to drive executive engagement.
Champion AI-powered personalization in content, messaging, and campaigns.
Collaborate with RevOps and analytics teams to establish measurement frameworks and track performance.
Advise leadership on ABM progress, learnings, and strategic recommendations.
Pilot and implement new ABM plays, establishing a scalable program structure.

Requirements

7-10 years of experience in Account-Based Marketing, Growth Marketing, or Demand Gen Marketing.
Proven experience building and leading enterprise-level ABM programs, ideally in SaaS or AI-driven technology companies.
Demonstrated success in managing and developing marketing talent.
Deep understanding of enterprise buying groups, account tiering, and complex deal cycles.
Expertise with core ABM/ABX platforms and MarTech (e.g., 6sense, Demandbase, LinkedIn Ads, Salesforce, Marketo/Pardot, Reachdesk).
Strong ability to connect marketing strategy to measurable business outcomes.
Excellent executive presence and ability to influence senior stakeholders.

Nice to Have

Experience with product-led/self-serve motions.

Qualifications

Experience in SaaS or AI-driven technology companies is preferred.

Benefits & Perks

Target hiring compensation range of $80-$90 per hour, based on education, experience, certifications, and location.
Additional benefits may include medical health insurance, dental insurance, life insurance, and participation in a 401k plan with company match.
Access to online training through Aquent Gymnasium.

Working at Aquent

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. They value creating an inclusive environment where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive. They evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

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