Sr. Affiliate Marketing Lead

About the Role

Key Responsibilities

• Serve as the subject matter expert and act as a close partner and resource to internal teams to deepen market penetration of the Norton global affiliate business.
• Manage the affiliate budget, including forecasting and opportunity sizing.
• Develop and execute affiliate marketing strategies focused on Cost-Per-Action (CPA) and revenue share campaigns to achieve new user acquisition and revenue goals.
• Negotiate and manage contracts and agreements with affiliate partners, ensuring favorable terms and compliance with company policies.
• Lead external agency relationships and collaborate with internal teams including finance, product, and analytics.
• Monitor and optimize campaigns to maximize ROI, increase conversions, and minimize fraud.
• Analyze campaign performance data to derive actionable insights and drive continuous optimization.
• Mentor a team of affiliate marketing specialists, fostering a culture of innovation and excellence.
• Stay updated on industry trends, best practices, and emerging technologies related to affiliate marketing.
• Collaborate cross-functionally with internal teams including product management, marketing, PR, and finance to align strategies.
• Ensure compliance with regulatory requirements and industry standards in affiliate marketing and digital advertising.

Requirements

• 7+ years of experience leading partnership/affiliate marketing programs, preferably in subscription services.
• Prior in-house and/or agency experience required.
• Strong proficiency in Microsoft Excel.
• Knowledge of digital integrations including pixels, Power BI, and API specifications/functionality.
• Proficiency in utilizing Impact and CJ for affiliate network management and knowledge of managed networks.
• Proven experience onboarding and managing partnerships.
• Proven track record of building a business and operating in a fast-paced environment.
• Ability to clearly articulate strategy and then execute.
• Excellent communication and troubleshooting skills.
• Strong organizational and leadership skills.
• Entrepreneurial spirit and mindset, with a focus on possibilities and not obstacles.
• Proven ability to navigate ambiguity and change.

Nice to Have

• Experience in digital integrations such as pixels, Power BI, and API specifications.
• Experience with Impact and CJ affiliate networks.

Qualifications

• Experience leading partnership/affiliate marketing programs in subscription services.