Sr Analyst-Digital Brand Advocate

About the Role

Key Responsibilities

• Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion.
• Leverage inputs from CSAT, reviews, and Q&A to continuously improve the overall customer experience for assigned brand(s).
• Act as the subject matter expert for the supported brand(s) assortment and strategy.
• Serve as the primary point of contact for issues pertaining to online SKU presentation and brand performance.
• Build and lead presentations with suppliers and merchants to support strategic plans and analyze execution.
• Provide accurate reporting and insights across the digital channel related to content, product information, assortment, and competitive gaps or opportunities.
• Effectively improve conversion and basket by leveraging data to optimize cross-sell, upsell, and bundling strategies.
• Create project plans and align with merchandising and suppliers to drive execution.
• Analyze competitive data to provide SKU and pricing optimization recommendations.
• Utilize knowledge of the shopping funnel and site technologies to optimize the search and browse experience for assigned brand(s).
• Work closely with content management to optimize premium content and prioritize execution to maximize returns.
• Serve as a mentor for less experienced Analysts.

Requirements

• Bachelor's degree in business, marketing, finance, statistics, or related field.
• 4-5 years of experience in ecommerce, digital/retail merchandising, digital marketing, or vendor management.
• Experience with vendor management systems, digital marketing, ecommerce, and merchandising.
• Proven experience supporting major consumer brands in the digital space.
• Experience in optimizing flexible fulfillment models with a multichannel retailer.

Nice to Have

• Master's Degree in business, marketing, finance, statistics, or related field.

Benefits & Perks

• 401k with up to 4.25% match.
• Discounted Employee Stock Purchase Plan (15% discount of strike price).
• Tuition-Free Education.
• 10-week Maternity/Parental Leave.
• 10% Associate Discount.