Sr. Analyst - Digital Product

Ally

Raleigh, NC

Full Time

Senior

85k-150k

16 days ago

Job Description

About the Role

The Sr Analyst - Digital Product is responsible for developing new products and solutions to ensure the competitiveness of existing products within Ally Financial. The role involves working closely with cross-functional teams such as UX, Development, IT, and Marketing to deliver results aligned with business goals. The position emphasizes customer experience, product performance, and agile methodologies, supporting Ally’s focus on innovation and customer-centric financial services.

Key Responsibilities

Create, prioritize, and maintain designated product backlog
Write user stories that define the functionality and requirements
Participate in sprint planning and reviews
Make day-to-day tactical decisions regarding product features, priorities, and trade-offs to advance the development team
Maintain product documentation
Work closely and cross-functionally with teams such as UX, Development, IT, and Marketing to deliver results aligned to business goals
Communicate product progress, updates, and changes to stakeholders
Understand and measure product performance
Champion the customer experience by understanding the Voice of the Customer
Perform other Product Owner related activities as required

Requirements

Bachelor's degree required, preferably in business, marketing, or information systems
Three to five years of professional digital product management and marketing experience
Experience with digital merchandising and conversion optimization (A/B & multi-variate testing)
Preferred experience or knowledge of digital sales for Investing, Retirement, and Wealth Management products
Requirement definition experience as a Product Owner, JIRA experience a plus
Experience working in an agile / scrum environment
Experience with Adobe Analytics, LogRocket, PowerBI, LaunchDarkly
Understanding of SEO and ability to leverage AI search to maximize lead generation
Strong communication, presentation, and influencing skills
Ability to operate independently and prioritize work based on cost/benefit analysis
Strong attention to detail and ability to manage multiple projects simultaneously
Analytical skills to review performance metrics and generate action items to improve KPIs
Passion for delivering an excellent customer experience using VOC and performance metrics
Ability to grasp and convey technical concepts simply
Proficiency in PC skills: Excel, Word, PowerPoint

Nice to Have

Knowledge of digital sales for Investing, Retirement, and Wealth Management products
Experience with requirement definition as a Product Owner
Experience with JIRA

Qualifications

Bachelor's degree in business, marketing, or information systems

Benefits & Perks

Market-competitive base pay and pay-for-performance incentives (bonuses)
Generous paid-time-off, including time off for volunteering and voting
Industry-leading 401K retirement savings plan with matching and company contributions
Student loan and 529 educational assistance programs
Tuition reimbursement and other financial well-being programs
Flexible health and insurance options including dental and vision
Pre-tax Health Savings Account with employer contributions
Well-being programs supporting physical, social, emotional, and financial health
Family support including adoption, surrogacy, and fertility support, parental and caregiver leave, and childcare discounts
Work-life integration benefits including Employee Assistance Program and employee discounts

Working at Ally

Ally Financial is a customer-centric, innovative digital financial services company committed to diversity and inclusion. The company emphasizes employee growth, work-life balance, and a supportive environment through resource groups, flexible benefits, and a focus on health and safety. Ally values doing things right, trusted service, and fostering a workplace where employees can develop professionally and personally.

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