Sr. Analyst - Media

About the Role

Key Responsibilities

• Strategize and collaborate with internal stakeholders and agency teams to create, implement, optimize, and measure fully integrated National media plans, including paid, earned, and owned media, to reach desired objectives supporting Toyota's community-based marketing strategy.
• Collaborate with internal customer research partners and agency teams to identify and analyze community target audience media behavior trends.
• Create and execute on media research objectives and deliverables, such as focus groups and surveys, to inform media planning.
• Work closely with agency partners to establish and evaluate media measurement objectives and KPIs.
• Coordinate and collaborate with multiple Marketing internal stakeholders to ensure alignment across content development, earned media, PR, owned social, Cross-Tier media, and paid media strategies.
• Develop and implement campaign measurement and reporting plans to monitor and evaluate performance for media plan optimization and future planning.
• Ensure end of campaign reporting insights are applied to future media plans.
• Represent Toyota and support business and marketing objectives through communication and collaboration with media, agency, and business partners.
• Develop presentation materials to communicate key media initiatives to leadership, internal stakeholders, and field sales offices.

Requirements

• Bachelor's degree in Marketing, Business, or a closely related field.
• Experience in Media, Advertising, Marketing, Market Research, and/or Strategic Planning.
• Strong interpersonal skills and the ability to work effectively across organizational boundaries and with multiple teams/business partners.
• Highly organized with exceptional verbal and written communication skills.
• Ability to manage multiple projects and agency teams in a dynamic environment, while continuously prioritizing tasks.
• Strong skill-set in critical thinking, problem solving, relationship building, and time management.
• Proficiency in Microsoft Office tools, including Word, Excel, and PowerPoint.
• Added bonus if you have MBA, Marketing.
• Solid experience in Media, client and/or agency understanding of digital marketing landscape and tactics.
• Experience interfacing with and presenting to executive leadership.
• Understanding of automotive marketing structure across Tiers 1, 2, and 3, and their respective roles.
• Excellent expertise in creating engaging presentations and storytelling.

Nice to Have

• MBA, Marketing.
• Understanding of the digital marketing landscape and digital media tactics and measurement.
• Experience interfacing with and presenting to executive leadership.
• Understanding of automotive marketing structure across Tiers 1, 2, and 3.

Benefits & Perks

• A work environment built on teamwork, flexibility and respect.
• Professional growth and development programs, including tuition reimbursement.
• Team Member Vehicle Purchase Discount.
• Toyota Team Member Lease Vehicle Program (if applicable).
• Comprehensive health care and wellness plans for your entire family.
• Toyota 401(k) Savings Plan with company match and annual retirement contribution.
• Paid holidays and paid time off.
• Referral services related to prenatal services, adoption, childcare, schools, and more.
• Tax-Advantaged Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA).
• Relocation assistance (if applicable).