Sr. Analyst Paid Media - Marketing Analytics

About the Role

Key Responsibilities

• Own and continuously enhance end-to-end reporting across Media advertising for three brands with internal and external partners and segment channel leads, linked to customer profiles, audiences, bookings, web traffic, and omni-channel campaign strategy to drive performance for Marketing, Direct Sales, Leadership, and Finance aligned to business targets.
• Leverage advanced database skills to structure, query, and analyze large complex datasets, delivering actionable insights that fuel data-driven marketing strategies.
• Navigate ambiguity with confidence, connecting disparate data sources and uncovering meaningful patterns to guide strategic decisions and link media data results to business results.
• Ensure data quality, consistency, and accessibility across all measurement platforms to support robust, real-time decision-making.
• Design and optimize executive-level Tableau dashboards using calculated fields, LOD expressions, and parameters, delivering dynamic, interactive reporting at scale.
• Deliver audience segmentation and cross-channel performance analysis to refine targeting and maximize marketing ROI across three brands.
• Partner cross-functionally to evolve reporting frameworks and pioneer scalable analytics solutions for complex business challenges.
• Support quarterly and annual planning through scenario modeling, demand forecasting, and strategic recommendations on marketing investments.
• Champion analytics best practices by building clear, insight-driven presentations, automating KPI tracking, leading performance readouts, and aligning stakeholders across functions.
• Perform other job-related functions linked to media advertising forecasting and testing analysis.
• Create and develop detailed reports, compelling presentations, and insightful dashboards for informed decision-making.

Requirements

• Minimum 3 years of experience in analytical or quantitative roles involving business analysis or marketing analytics.
• Bachelor's Degree preferred in Data Analytics/Business Intelligence, Marketing, Economics, Computer Science, Business Administration, Finance, Mathematics, or related field.
• Proven experience designing data visualizations and reporting solutions using Tableau or comparable BI tools.
• Advanced proficiency in SQL, Tableau, and Excel.
• Ability to leverage advanced database skills to structure, query, and analyze large complex datasets.
• Excellent verbal and written communication skills.
• Ability to collaborate with internal and external stakeholders across multiple functions and locations.
• Ability to influence and motivate teams in a fast-paced environment.
• Ability to work effectively in ambiguous situations and see the big picture.
• Knowledge of R and/or Python is a plus but not required.
• Experience with Adobe Analytics is preferred.
• Familiarity with ETL, MMM Marketing Mix Model processes, and forecast platforms is preferred but not mandatory.

Nice to Have

• Prior experience in the travel and hospitality industry.
• Knowledge of R and/or Python.
• Experience with Adobe Analytics.

Qualifications

• 3-5 years of experience in analytical or quantitative roles involving business analysis or marketing analytics.
• Bachelor's Degree in a relevant field (preferred).

Benefits & Perks

• Up to 40% off the base rate of any standard Hertz Rental.
• Paid Time Off.
• Medical, Dental & Vision plan options.
• Retirement programs, including 401(k) employer matching.
• Paid Parental Leave & Adoption Assistance.
• Employee Assistance Program for employees & family.
• Educational Reimbursement & Discounts.
• Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness.
• Perks & Discounts - Theme Park Tickets, Gym Discounts.