Sr. Associate Director, Product Marketing

About the Role

Key Responsibilities

• Develop and execute on marketing strategy for assigned product sets
• Partner with product specialists to create compelling product stories for assigned product sets
• Create and oversee production of new product marketing content (e.g., webpages, sales aids, videos, product brochures); Collaborate closely with product specialists, investment writing, distribution, design, compliance and channel marketing to produce high quality and effective marketing materials
• Partner with channel marketing to influence a distribution strategy for product content including email, web, print, etc.
• Develop and execute on strategy for an effective and efficient system of product collateral that aligns to each distribution channel's sales process and client journey
• Represent the team in major business and regulatory change cross-functional projects, including driving implementation strategy and execution
• Maintain consistency of master messaging and data reporting across product marketing materials, performance communications, and webpages
• Partner with the web team to enhance/maximize digital marketing and digital client experience
• Research and understand competitors to incorporate industry best practices into strategy and materials
• Carry out additional duties as assigned

Requirements

• Five years marketing experience within the financial services industry or equivalent
• Institutional and/or intermediary experience preferred
• Multiple vehicle (e.g., Mutual Fund, ETF, SICAV, etc.) marketing experience a major plus
• Five years B2B marketing experience, including direct contact with sales force and in-depth knowledge of the sales process
• Bachelor's degree required
• Investment Product Knowledge and Story Building expertise
• Excellent project management capability from start to finish
• Strong understanding of financial marketplace, distribution process, and how products are priced, packaged, and positioned
• Ability to manage multiple projects simultaneously and work under pressure
• Strong analytical skills, attention to detail, and understanding of industry compliance and regulatory environment in UK and Europe
• Strong computer skills including MS PowerPoint, Word, and Excel
• Excellent verbal and written communication skills

Nice to Have

• Industry specific certificates or licenses
• Thorough understanding of industry compliance requirements
• Broad knowledge of economic factors impacting markets

Qualifications

• Bachelor's degree in a relevant field

Benefits & Perks

• Hybrid working and reasonable accommodations
• Generous holiday policies
• Paid volunteer time
• Support for professional development, tuition reimbursement, and continuing education
• Maternal/paternal leave and family services
• Complimentary subscription to Headspace
• Corporate membership to ClassPass and other health and well-being benefits
• Unique employee events and programs including a 14er challenge
• Complimentary beverages, snacks, and all employee happy hours
• Annual discretionary bonus based on company and individual performance
• Competitive total rewards package including pension/retirement plans and health benefits