Sr Content Creator and Brand Storyteller - Royal Oak, MI

Baker College

Royal Oak, MI

Full Time

Senior

about 2 months ago

Job Description

About the Role

Baker College is seeking a visionary Senior Content Creator and Storyteller to serve as the primary orator of the Baker College brand. In this pivotal role, you will be the voice that shapes and shares the institution's story, ensuring every message, campaign, and creative asset resonates with authenticity, purpose, and power. This is more than a content job. You will be a strategic storyteller responsible for crafting narratives that define who we are, what we stand for, and how we inspire students, alumni, and the broader community. You'll bring the College's values to life through integrated campaigns, memorable content experiences, and bold ideas that build both brand affinity and real-world impact.

Key Responsibilities

Act as the chief storyteller and orator of the Baker College brand, ensuring a consistent, compelling voice across all touchpoints.
Develop narrative frameworks that guide how we talk about our mission, vision, and differentiators across all channels.
Unearth, shape, and amplify stories of student success, alumni achievement, faculty innovation, and community impact.
Lead and execute a content marketing strategy that drives awareness, engagement, and enrollment.
Concept and create powerful content across digital, social, web, email, video, print, and earned media.
Partner with internal departments to ensure brand-aligned messaging is consistently applied across all materials and communications.
Manage integrated marketing campaigns from idea through execution and performance analysis.
Coordinate content calendars, editorial plans, and production workflows that support both evergreen and time-sensitive initiatives.
Apply audience insights, brand goals, and SEO data to drive smarter content decisions.
Monitor key performance indicators (KPIs) to inform content strategy adjustments and demonstrate ROI.
Embrace a test-and-learn mindset: continually optimize content for effectiveness across platforms.
Stay current on content, higher education, and marketing trends to keep Baker's content modern and relevant.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, or a related field-or equivalent experience.
5+ years of experience in content strategy, brand storytelling, or digital marketing.
Exceptional writing, editing, and narrative development skills.
Experience leading or contributing to integrated marketing campaigns across channels.
Strong understanding of SEO, content performance metrics, and marketing analytics.
Adept at using CMS tools and digital platforms to manage and publish content.
Excellent project management skills and attention to detail.
Collaborative, resourceful, and mission-driven mindset.

Nice to Have

Experience in higher education or with mission-driven brands where purpose leads the message.
A track record of crafting and evolving brand voice across large content ecosystems.
Familiarity with CRM and marketing automation tools that help scale thoughtful, targeted content.
A strong creative portfolio that showcases originality, results, and the ability to think differently.

Qualifications

Bachelor's degree in Marketing, Communications, Journalism, or a related field
5+ years of experience in content strategy, brand storytelling, or digital marketing

Working at Baker College

Baker College is committed to embracing technology, sparking innovation, and fostering a supportive learning environment where students can get real-world knowledge, skills, and experiences. The institution values a student-first philosophy, creating an environment where students, faculty, and staff flourish. It emphasizes a culture of belonging and engagement, where every individual is valued and appreciated, and aims to support the success of its students through a mission-driven approach.

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