Sr. Content Strategist

About the Role

Key Responsibilities

• Develop and own the end-to-end content strategy for Product GTM programs, from ideation to production, distribution, management, and measurement.
• Design the content workflow across content, learning, and enablement platforms, and integrate them with a GenAI tooling strategy.
• Conduct analysis and audits to identify new opportunities and content gaps.
• Create and maintain a content calendar that supports product marketing initiatives, launches, and enablement activities.
• Collaborate with product marketing, demand generation, and sales teams to ensure content aligns with business goals and resonates with target personas.
• Lead the creation of high-quality, long-form content including white papers, e-books, technical blogs, and solution briefs to support product GTM efforts.
• Act as a managing editor for internal and external content, ensuring quality and consistency.

Requirements

• Experience in developing and executing content strategies for product marketing or GTM initiatives.
• Strong storytelling skills and strategic thinking abilities.
• Ability to analyze content performance and identify opportunities for improvement.
• Experience with content workflows, content management, and content calendar creation.
• Familiarity with AI tools and integrating them into content strategies.
• Experience in technical content creation, especially related to products, technology, or AI.

Nice to Have

• Experience in databases, analytics, and/or AI.
• Knowledge of GenAI tooling strategies.
• Experience working in a remote environment.

Qualifications

• Professional experience in content strategy, technical marketing, or related roles.

Benefits & Perks

• Remote work opportunity for candidates based in the United States.