Sr. Content Strategist

About the Role

Key Responsibilities

• Develop and own the end-to-end content strategy for Product GTM programs, from ideation to production, distribution, management, and measurement.
• Design the content workflow across our content, learning, and enablement platforms, and integrate them with a GenAI tooling strategy.
• Conduct analysis and audits to identify new opportunities and content gaps.
• Create and maintain a content calendar that supports product marketing initiatives, launches, and enablement activities.
• Collaborate with product marketing, demand generation, and sales teams to ensure content aligns with business goals and resonates with target personas.
• Lead the creation of high-quality, long-form content — including white papers, e-books, technical blogs, and solution briefs — to support product GTM efforts.
• Act as a managing editor for internal and external content creators, proofreading and optimizing content for clarity, consistency, and SEO/AIO.
• Define an information architecture for the Product org, and set parameters for “which content platform to use when”.
• Use data analytics tools to measure content performance against key KPIs.
• Regularly report on content performance and provide actionable insights to inform future strategy.
• Conduct A/B testing and other experiments to continuously improve content effectiveness.
• Develop the process and guidelines for how we create, edit, and publish content using GenAI tools.
• Build training materials and deliver enablement sessions to teach internal stakeholders about using GenAI for content creation.
• Use GenAI tools by default for any new content creation and/or optimization, with a thoughtful approach to “humanizing” and improving the raw generated content.

Requirements

• 5-7+ years of experience in content strategy, content marketing, or a related role in an enterprise technology organization.
• Demonstrated experience with content strategy development and execution that has resulted in measurable business impact.
• Expertise in SEO/AIO best practices, keyword research, and content optimization.
• Strong portfolio of high-quality content, including long-form content, thought leadership pieces, and articles.
• Exceptional writing, editing, and communication skills.
• Proficiency with content management systems (CMS) and/or learning management systems (LMS).
• Experience with using GenAI tools for content creation, e.g., Gemini, NotebookLM.

Nice to Have

• Experience in the database, analytics, and/or AI sectors.
• Track record at high growth companies, building new programs from zero to one.
• Familiarity and comfort level with editing and overseeing deeply technical content targeted at developer audiences.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Support for overall well-being through resources like CuraLinc and Wellness Fridays extending to December 2025.
• Access to health and wellness tips and practices.
• Details on perks and benefits available on the company's career site.