Sr. Creative Manager, Brand Creative

About the Role

Key Responsibilities

• Coach and inspire a team of creative designers to develop their talent, execution abilities, and subject matter expertise while fostering a healthy, remote-first, DEI culture.
• Direct and oversee the creative storytelling for integrated campaigns, event marketing, print, social, and video storytelling across Coursera's global consumer, enterprise, and degree promotional experiences, ensuring brand narratives are consistent and locally relevant.
• Evolve, enhance, and continuously optimize Coursera's brand expression system to build and distinguish Coursera in the online education space.
• Champion innovation and the integration of emerging technologies—including AI—to elevate creative output, streamline workflows, and inspire new forms of storytelling and brand expression.
• Build and maintain strong cross-functional stakeholder relationships to gain alignment around brand creative strategy, concepts, and workflow processes.
• Partner with the Coursera Design System team to ensure education, awareness, and adoption of brand standards and guidelines across the company.

Requirements

• 10+ years of experience as a creative designer developing high-impact, multi-channel campaigns for global brand advertising, either at an agency or in-house, or an equivalent combination of education and experience.
• 3+ years of experience managing a team, with a proven track record of hiring, coaching, and developing talent within a high-performing team.
• Effective communication skills with the ability to present creative concepts and messaging rationale to stakeholders using clear oral and written presentation skills.
• Proven experience in conceptualizing and executing strategic messaging, from developing creative briefs to supporting customer acquisition and awareness campaigns.
• Deep understanding of customer acquisition and retention, with expertise in developing and leveraging content strategies to attract and retain customers.
• Proficiency in working independently within a fast-paced, agile environment, managing multiple projects of varying complexities.

Nice to Have

• Experience with or a strong interest in leveraging AI tools and technologies to enhance creative workflows, unlock new ideas, and drive innovation.
• Experience working in an agile environment leveraging design thinking practices and scrum processes.
• Experience managing a roster of agencies and consultants for overflow projects or strategic initiatives.
• Background in creative strategy, design systems thinking, and hands-on execution.
• Ability to manage multiple projects simultaneously, prioritize effectively, and deliver high-quality work under tight deadlines.
• Passion for Coursera's mission or mission-driven work, with a strong understanding of the customer experience.

Qualifications

• Educational background or equivalent experience demonstrating high-impact, multi-channel campaign development.
• Experience managing creative teams and developing talent.

Benefits & Perks

• Salary range of $172,000 - $216,000 (Zone 2) or $164,000 - $205,000 (Zone 3), subject to change.
• Eligibility for bonus programs and equity in the form of RSUs.
• Flexible work environment options including remote, office, or co-working spaces.
• Comprehensive total rewards package based on various factors including job level, location, and skills.