Sr. Digital Comm. Analyst Transactional Email Focus

The Matlen Silver Group

Contract

Senior

100k-106k

8 days ago

Job Description

About the Role

The Digital Communications Analyst II - Transactional Email Focus supports the client's products and services by providing operational analysis and implementation support for retail mass marketing products, campaigns, customer marketing programs, marketing channels, regulatory activities, and key mass customer correspondences and e-communications. The role involves liaising with various functional groups to improve customer experience, increase customer counts, and ensure operational excellence within a collaborative team environment in Houston, TX.

Key Responsibilities

Manage multiple, concurrent projects and deliver on time.
Perform daily execution tasks, conduct audits, and prepare reconciliation reports with a focus on timeliness, accuracy, and customer impact.
Communicate information effectively to cross-functional teams in both written and oral form.
Create and deliver presentations.
Exercise initiative, good judgment, and professionalism with minimal supervision.
Take responsibility for delivering expected and timely outcomes.
Develop deep subject matter expertise in essential operational tools as necessary.
Monitor vital operational metrics and respond as necessary to ensure consistently superior operational performance.
Deliver status updates to key stakeholders at regular intervals.
Identify issues, diagnose root causes, and implement appropriate solutions.
Design, implement, and manage robust processes and database solutions to support new business and operational activities.
Evaluate existing operational processes to ensure controls are in place and maintain process documentation.
Evaluate the effectiveness of Program Support processes and initiate improvements and automation activities.
Develop approach documentation and business requirements for new marketing and operational capabilities.
Design, implement, and execute User Acceptance Testing scripts for new capabilities.
Facilitate cross-functional team discussions to develop timelines for campaigns, product development, and project delivery.
Work closely with the Product Owner to deliver projects, enhancements, and fixes.

Requirements

5-7 years' experience in a similar role.
Awareness of SMS compliance, industry standards, and best practices.
Familiarity with the CAN-SPAM Act.
Proficiency in Microsoft Office products (Word, Excel, Visio, PowerPoint, Power BI).
Develops communications, content, and data element mapping.
Monitor customer communications for multiple brands to ensure compliance with rules, policies, and regulations.
Perform quality assurance tests on links, images, subject lines, and dynamic elements.
Interaction with internal and external clients to understand e-communication requirements.
HTML coding, proofing, editing, and troubleshooting.
Liaise with stakeholders to understand campaign requirements.
Participate in creative discussions for developing solutions.
Develop digital communication strategies and oversee implementation.
Monitor the effectiveness of digital platforms.
Experience with Salesforce Marketing Cloud preferred.
Ability to work long hours when required.
Attention to detail, organizational, and problem-solving skills.
Technical and analytical aptitude.
Strong negotiation and conflict resolution skills.
Customer service skills with internal and external customers.
Ability to work effectively with diverse teams and build relationships at all levels.