Sr. Digital Marketing Manager, Commercial Fitness

About the Role

Key Responsibilities

• Own digital channel strategy across paid media, SEO, lifecycle marketing, social, and web to deliver measurable impact on pipeline growth, conversion, and revenue.
• Develop integrated digital campaigns aligned to business priorities, designed to generate measurable pipeline and sales opportunities.
• Design and scale lifecycle programs (nurture, retargeting, CRM integration) that build relationships, accelerate funnel progression, and support eCommerce growth.
• Oversee agency partnerships, managing budgets, contracts, and performance for paid media, SEO, and web to ensure strategies are innovative, cost-effective, and results driven.
• Lead and develop two direct reports while mentoring the broader marketing team, fostering growth, sharing expertise, and helping others build new capabilities.
• Enable global reach by equipping regional teams with playbooks, assets, and expertise to adapt global campaigns into impactful local execution.
• Collaborate with Sales and Revenue Operations to align on lead quality, funnel definitions, and reporting to ensure shared pipeline and revenue goals.
• Embed a culture of experimentation, driving structured testing and continuous optimization across channels and funnels, leveraging AI-enabled tools and insights.
• Collaborate with the eCommerce team to ensure campaigns and lifecycle programs create seamless pathways for customers to place orders online.
• Translate data into action by leveraging analytics and reporting tools to measure effectiveness and inform future strategies.

Requirements

• Bachelor's degree in marketing or related field.
• 7+ years of progressive digital marketing experience, including digital strategy and pipeline accountability.
• Proven record of owning digital channel strategy and delivering measurable pipeline and revenue results.
• Experience managing agency relationships, budgets, and contracts.
• Strong partnership experience with Sales and Revenue Operations.
• Demonstrated ability to manage, coach, and mentor team members.
• Expertise in lifecycle marketing, marketing automation, and CRM integration, with an understanding of AI-enabled tools.
• Proficiency in analytics platforms and data-driven marketing.

Nice to Have

• SEO expertise with experience managing email marketing and automation programs.
• Familiarity with Pardot (or similar platforms).
• Prior experience collaborating with creative agencies.
• Passion for the fitness industry and knowledge of products.
• Experience in global marketing environments.
• Background in product manufacturing or durable goods.

Benefits & Perks

• Competitive salary range of $106,400 - $149,600 annually, based on experience and location.
• Participation in annual Manager Incentive Plan with discretionary bonuses.
• Comprehensive benefits including 401(k) with 4% employer match, medical, dental, and vision insurance.
• Paid time off including 12 holidays, vacation days starting at 13 days, and paid sick leave.
• Short-term and optional long-term disability insurance, health savings accounts, and reimbursement accounts.
• Life insurance, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program.