Sr Digital Marketing Manager, West

About the Role

Key Responsibilities

• Works with independent retail and local builder partners to create consumer experiences in-store and online, driving sales and brand desirability.
• Responsible for executing the strategy across all Shaw brands and customer groups, with the main KPI being the achievement of the brand's financial targets within the West geography.
• Delivers consistent brand experiences to key independent retail customers and their consumers through strategic co-marketing plans, advertising, digital marketing, and online content aligned with sales goals and annual plans.
• Develops and executes customer annual co-marketing plans and supporting creative, including detailed budgets aligned with sales and advertising plans focused on digital tactics.
• Measures and evaluates ROI through sales and promotion effectiveness, reporting results quarterly with a focus on ROAS for digital media.
• Manages co-op/BDF funds with customers to ensure effective utilization.
• Continuously optimizes the online consumer experience via trade partner websites, including content management, product demos, reviews management, and digital campaigns.
• Establishes regular meetings with key customers' marketing departments to plan, measure, and improve marketing efforts.
• Supports product launches across brands by leveraging brand content and coordinating with sales, digital, and training teams.
• Travel within the U.S. is required, primarily within the West region and to headquarters in Dalton, GA.

Requirements

• Degree in Marketing, Sales, Business Management, or a related field with 5+ years of experience in brand management, marketing, customer/channel/trade marketing, sales, or channel management.
• Demonstrated ability to lead and collaborate with cross-functional teams.
• Excellent communication, interpersonal, and presentation skills.
• Strong budget management and analytical skills.
• Action-oriented and responsive in a fast-paced environment.
• Knowledge of digital marketing content, platforms, and measurement.

Nice to Have

• Experience working directly with sales and customers to create and execute marketing plans, especially with independent retailers.
• Experience in the home renovation space with retail or manufacturing.