Sr. Digital Media Specialist

About the Role

Key Responsibilities

• Media Planning & Optimization, including review and approval of monthly and quarterly media plans, communication of plan changes to internal stakeholders, and updating agency flowcharts.
• Acquire new campaign planning needs and communicate them to the agency, including product strategy, budget, and timing.
• Coordinate with the Sr. Performance Media Manager on briefs.
• Lead development, execution, and reporting of creative learning agendas in collaboration with the Sr. Creative Specialist.
• Lead media partner with analytics on test and learn initiatives.
• Own relationship with CRM team for all media 1P data/CDP needs.
• Support audience development, refinement, and integration.
• Identify and translate performance media creative needs in collaboration with brand partners/designers for creative execution for Sanitaire.
• Review and traffic final assets for delivery for Sanitaire.
• Manage day-to-day budget management and maintenance, including invoice categorization, budget pacing, and working with internal teams on budget shifts.
• Track account-level Direct Marketing billing and budgets for internal review.
• Track global Agency Fee billing and account-level budgets for monthly and quarterly review.
• Work with Media Analytics to provide insights and recommendations for internal reporting, including scorecards, brand reviews, and royalties reporting.
• Act as the primary conduit between internal stakeholders and external agencies on pricing and promotions, including communicating pricing changes, reviewing promotion copy, and optimizing promotions for digital media.
• Perform other duties as assigned.

Requirements

• Bachelor's Degree in Marketing, Advertising, or Communications.
• 4-6 years of digital media, marketing, and analytics experience, with 3+ years in a digital media investment/programmatic role.
• Proven track record of managing and executing performance media campaigns.
• Strong analytics experience with proficiency in Excel, Google Analytics, Google Data Studio, DOMO, Facebook, Snapchat, TikTok, and Google Marketing Platform (SA360, DV360, etc.).
• Attention to detail and strong written and verbal communication skills.
• Ability to handle multiple projects simultaneously and ensure timely delivery.
• Demonstrated strategic thinking, organizational, and project management skills.
• Self-Management, Continuous Improvement, Learning Versatility, Accountability, Collaboration & Communication, Delivering Results, Judgment & Decision Making.

Nice to Have

• Experience with Google Data Studio, DOMO, Facebook, Snapchat, TikTok, and Google Marketing Platform (SA360, DV360).

Qualifications

• Bachelor's Degree in Marketing, Advertising, or Communications.