Sr Director Acquisitions Marketing

People Connect

San Diego, CA

Full Time

Director

196k-245k

3 days ago

Job Description

About the Role

PeopleConnect is looking for a Senior Director, Acquisition Marketing to join our award-winning team to support our People Search division. This leader will bring deep expertise in performance marketing, a passion for testing and innovation, and a track record of building efficient, scalable customer acquisition programs. The role involves owning planning and performance of customer acquisition across digital and offline channels, with responsibility for delivering measurable growth in subscribers and revenue. The company values innovation, creativity, collaboration, and talent, offering a dynamic and supportive work environment with state-of-the-art facilities and numerous perks.

Key Responsibilities

Lead planning, strategy and execution across core performance channels: SEM, display, native, mobile and paid social.
Expand acquisition into new growth channels including TV, radio, CTV, podcast, and emerging media, driving test-and-learn programs.
Build and manage integrated media plans, ensuring optimal channel mix and investment efficiency to maximize ROAS and LTV.
Partner with analytics to drive measurement, attribution, and cohort analysis, turning insights into action.
Collaborate with product and creative teams to deliver campaigns that connect performance marketing with mid- and upper-funnel awareness.
Develop, manage agency and vendor relationships, negotiating contracts and holding partners accountable for results.
Mentor and develop an (already) high-performing acquisition team, fostering creativity, accountability, and collaboration.
Other duties as assigned.

Requirements

10+ years of acquisition marketing experience with proven success scaling DTC businesses.
Expertise in performance channels (SEM, display, streaming, social) and comfort investing in offline channels (TV, radio, podcast, CTV).
Experience in financial services, fintech, or other regulated, subscription-based categories strongly preferred.
Hands-on knowledge of attribution models, media mix, and analytics tools (e.g., Google Analytics, attribution platforms, marketing automation).
Proven ability to lead teams, manage budgets, and deliver results against aggressive growth targets.
Bachelor's degree required; MBA or advanced degree a plus.

Nice to Have

Agency experience is also a plus but not required.

Qualifications

Bachelor's degree required; MBA or advanced degree a plus.

Benefits & Perks

Very competitive salary + generous bonus package.
100% company paid health insurance (Medical, Dental, Vision) for all employees.
UNLIMITED vacation, Paid Sick Leave, Paid Holidays, Paid Bereavement.
Student Loan Repayment Program, 529 Education Savings Plan, Paid Parental Leave.
Subsidized Dependent Care, Training/Education Reimbursement, Paid Parking, 401k Plan with Company Match.
Pet Insurance, Employee Referral Rewards and more.

Working at People Connect

Our people and culture are second to none: we re innovative, creative, collaborative, and talented. We work magic together and foster a testing culture that delivers actionable insights and continuous improvement. We value development, innovation, and a supportive environment that encourages growth and creativity.

Apply Now