Sr. Director, B2B Integrated Global Marketing

About the Role

Key Responsibilities

• Develop and oversee comprehensive performance marketing strategies to achieve business growth and revenue goals.
• Lead the execution of multi-channel digital marketing campaigns, including paid search, social, display, and programmatic advertising.
• Define, monitor, and optimize performance metrics to ensure maximum ROI and campaign efficiency.
• Collaborate with cross-functional teams to align performance marketing initiatives with broader business strategies.
• Manage and allocate budgets effectively, identifying opportunities for cost-saving and scaling impact.
• Drive innovation by implementing advanced testing frameworks, exploring emerging technologies, and adopting new channels.
• Provide leadership and mentorship to the performance marketing team, fostering a culture of collaboration and continuous improvement.
• Build and maintain relationships with external agencies and vendors to ensure best-in-class execution and results.
• Design and deliver globally integrated campaigns that align to segment priorities and business objectives.
• Own the annual and quarterly campaign calendar, coordinating product launches, growth priorities, partner programs, and major events.
• Translate positioning and strategy into compelling campaign narratives, CTAs, and channel plans.
• Oversee campaign performance measurement, aligning with growth and analytics teams on KPIs and marketing influence on pipeline and revenue.
• Lead development of 'Campaign in a Box' toolkits for regional deployment and localization.
• Act as the central orchestrator between global and regional teams to ensure campaign execution at scale.
• Oversee execution of co-marketing programs with global e-commerce platforms and marketplace partners.
• Lead a high-performing content team to deliver full-funnel content, including thought leadership, case studies, solution briefs, and testimonials.
• Collaborate with PMM and Sales to ensure content serves GTM, sales enablement, and lifecycle marketing needs.
• Integrate AI tools and performance data into content planning, testing, and optimization.
• Collaborate with Product Marketing, Growth Marketing, Events, Field Marketing, and Brand teams to ensure campaign cohesion across all channels.
• Serve as a strategic partner to Commercial leadership to embed marketing as a driver of pipeline and market impact.

Requirements

• Minimum of 18 years of relevant work experience in global B2B marketing, integrated campaigns, and content strategy.
• Proven track record building and scaling campaign operations for a global, matrixed marketing organization.
• Deep experience creating content and marketing programs tailored to specific audience segments, buyer committees, and market stages.
• Strategic, systems-oriented thinker with a hands-on bias toward execution and operational excellence.
• Expert-level communicator with strong executive presence and storytelling instincts.
• Experience leading marketing programs in two-sided marketplaces, especially with partner and co-marketing strategies.
• Mastery of funnel performance measurement, campaign attribution, and content influence on revenue.

Nice to Have

• Experience within fintech, SaaS, or platform-based ecosystems.
• Experience creating content and marketing programs for specific segments and market stages.
• Experience with marketing in two-sided marketplaces and partner ecosystems.

Qualifications

• Bachelor's degree or equivalent experience.

Benefits & Perks

• Competitive total compensation including annual performance bonus, equity, and benefits.
• Flexible work environment with hybrid model (3 days in-office, 2 days remote).
• Health, dental, vision insurance, and other health and wellness benefits.
• Employee share options and other perks.
• More details available at https://www.paypalbenefits.com.