Sr Director, Brand

About the Role

Key Responsibilities

• Develop and articulate a clear, compelling vision and strategy focused on enhancing PayPal's marketing strategy and brand identity that inspires others.
• Oversee and direct the development of creative strategies, content programs, and campaigns with direct impact on revenue, expenses, and growth.
• Negotiate with and influence the decision-making of senior internal and external executives and decision-makers.
• Create operational and strategic objectives and plans for fostering brand loyalty using domain knowledge and extensive expertise.
• Provide guidance to cross-functional and cross-organizational teams focused on business transformation across PayPal.
• Identify and resolve strategic problems or issues by developing new or innovative solutions.
• Lead the development and global implementation of PayPal's brand strategy rooted in customer insight, competitive positioning, and company vision.
• Own and evolve the brand's core elements: voice, tone, behavior, narrative, naming, architecture, and design systems.
• Drive brand governance and architecture across PayPal's product and services portfolio, balancing consistency with local and cultural relevance.
• Set the creative vision and define the bar for excellence in brand storytelling, advertising, and communications.
• Inspire creative teams to deliver bold, emotionally resonant work across campaigns, content, and experiences.
• Architect and launch cross-functional, insight-led global campaigns that drive measurable brand and business outcomes.
• Collaborate with Product, Communications, Customer Experience, and Leadership to embed brand thinking across the organization.
• Leverage brand health metrics, market research, and cultural intelligence to identify opportunities and guide strategic decisions.
• Build, lead, and mentor a high-performing global brand and creative team, fostering a culture of creativity, curiosity, and innovation.
• Bring a forward-looking perspective to brand building, exploring emerging platforms, AI technologies, and digital tools.

Requirements

• Minimum of 18 years of relevant work experience and a Bachelor's degree or equivalent experience.
• 14+ years of progressive experience in global brand strategy, marketing, and creative leadership within high-growth or Fortune 500 organizations.
• 7+ years in senior leadership roles managing multidisciplinary brand, design, and creative teams.
• Demonstrated success in driving brand transformation and leading large-scale global campaigns with quantifiable impact.
• Expertise in brand positioning, narrative development, identity systems, tone of voice, and integrated marketing strategy.
• Strong executive presence and influence, with the ability to align diverse stakeholders and present confidently at the C-level.
• Deep understanding of consumer research, brand health tracking, and campaign analytics.
• Experience in fintech, technology, lifestyle, or other consumer-driven global industries is strongly preferred.
• Passion for creativity, innovation, and culture, with the ability to leverage AI and emerging technologies to enhance brand effectiveness.

Nice to Have

• Experience in fintech, technology, lifestyle, or other consumer-driven global industries.

Qualifications

• Bachelor's degree or equivalent experience.
• At least 18 years of relevant work experience in brand strategy, marketing, or related fields.
• Leadership experience managing multidisciplinary teams for 7+ years.

Benefits & Perks

• Competitive salary range of $188,000 to $323,950 annually.
• Performance bonuses, equity, and comprehensive health benefits including medical, dental, and vision insurance.
• Flexible hybrid work model with 3 days in the office and 2 days remote or at the employee's choice.
• Employee share options and other benefits aimed at supporting physical, mental, and financial health.
• Valuable resources and benefits to help employees thrive at every stage of life.