Sr. Director - Brand Management

About the Role

Key Responsibilities

• Lead campaign analysis and brand diagnostics in collaboration with the Media, Insights and Analytics functions, translating results into action plans, channel strategies, and investment shifts.
• Own brand KPIs and reporting cadence, ensuring clarity around what is working, what is not, and future directions.
• Define the brand's marketing strategy, align spend to goals, and manage dynamic budget allocation across channels in collaboration with the Portfolio Strategy team.
• Serve as the voice of the brand inside the organization, ensuring plans reflect consumer needs, competitive dynamics, and commercial priorities from Sales.
• Develop strategic briefs, shape messaging and positioning, and collaborate with creative partners to produce bold, relevant campaigns.
• Ensure every campaign is rooted in insight, rigorously measured, and powerfully executed.

Requirements

• 10+ years in brand or marketing leadership roles with a strong performance focus.
• Expertise in campaign analytics, brand tracking, and interpreting marketing KPIs such as ROAS, CAC, LTV, brand equity, and media efficiency.
• Experience setting and adjusting strategy based on real-time performance data.
• Strong business acumen and budget ownership experience across multi-channel media.
• Proven ability to lead agile, cross-functional marketing teams and manage multiple initiatives at speed.
• Experience partnering with sales or commercial teams to align marketing with business drivers.
• Strong creative instincts with a track record of turning strategy into standout campaigns.
• Clear communication skills and confidence in presenting to senior executives.
• Ability to adhere to a hybrid schedule with at least 3 in-office days (Tues-Thurs).

Nice to Have

• Experience working within or understanding Verizon's value brands and portfolio.
• Familiarity with the wireless industry and consumer telecommunications market.
• Experience managing large-scale, multi-channel marketing budgets.

Qualifications

• Formal educational background not explicitly specified, but extensive experience in marketing leadership roles.
• Proven track record in campaign analytics, strategic planning, and cross-functional leadership.

Benefits & Perks

• Health and wellness benefits including medical, dental, vision, short and long-term disability, life insurance, and pet insurance.
• Identity theft protection, group home & auto insurance.
• Matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays, and up to 6 personal days per year.
• Parental leave, adoption assistance, tuition assistance, and other incentives.
• Competitive salary range of $190,500 to $332,000 depending on location and experience.
• Vacation starting at 15 days per year, increasing with service.