Sr. Director - Brand Management

About the Role

Key Responsibilities

• Lead campaign analysis and brand diagnostics in collaboration with Media, Insights and Analytics functions, translating results into action plans, channel strategies, and investment shifts.
• Own brand KPIs and reporting cadence, ensuring clarity around what’s working, what’s not, and future directions.
• Define the brand's marketing strategy, align spend to goals, and manage dynamic budget allocation across channels in collaboration with the Portfolio Strategy team.
• Serve as the voice of the brand inside the organization, ensuring plans reflect consumer needs, competitive dynamics, and commercial priorities from Sales.
• Develop strategic briefs, shape messaging and positioning, and collaborate with creative partners to produce bold, relevant campaigns.
• Ensure every campaign is rooted in insight, rigorously measured, and powerfully executed.

Requirements

• 10+ years in brand or marketing leadership roles with a strong performance focus.
• Expertise in campaign analytics, brand tracking, and interpreting marketing KPIs (ROAS, CAC, LTV, brand equity, media efficiency).
• Experience setting and adjusting strategy based on real-time performance data.
• Strong business acumen and budget ownership experience across multi-channel media.
• Proven ability to lead agile, cross-functional marketing pods and manage multiple initiatives at speed.
• Experience partnering closely with sales or commercial teams to align marketing with business drivers.
• Strong creative instincts with a track record of turning strategy into standout campaigns.
• Clear communicator and confident presenter to senior executives.
• Ability to adhere to a hybrid schedule with at least 3 in-office days (Tues-Thurs).

Nice to Have

• Experience working with Verizon’s Value brands or similar wireless/telecom brands.
• Knowledge of digital marketing tools and platforms.
• Experience in managing large-scale marketing budgets and multi-channel campaigns.

Qualifications

• Educational background not explicitly specified, but extensive experience in marketing leadership roles is required.

Benefits & Perks

• Health and wellness benefits including medical, dental, vision, short and long term disability, basic and supplemental life insurance, AD&D, identity theft protection, pet insurance, and group home & auto insurance.
• Matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays, up to 6 personal days, parental leave, adoption assistance, and tuition assistance.
• Up to 15 days of vacation per year, with benefits increasing with tenure.
• Additional incentives such as overtime, shift differentials, holiday pay, allowances, etc.
• Work in a hybrid environment with flexible work arrangements.