Sr Director, Brand Strategy

About the Role

Key Responsibilities

• Creates multi-year Brand Strategy across the portfolio that reflects brand health goals, consumer sentiment, and forward looking market trends with application to all functions (Marketing, Design, Merchandising, Stores).
• Works hand in hand with Marketing Planning to ensure consistent application of brand strategies into marketing plans, calendars, and channel execution.
• Develops annual and seasonal brand narratives informed by merchandising strategies, customer behavior insights, and consumer trend.
• Responsible for overall brand health, maintenance of brand equity with customers, and the creation of initiatives to ensure long-term sustainability of the Tailored Brands portfolio.
• Manages customer insights and analysis, including liaising with external research partners to conduct regular fielding of brand perception, consumer behavior, and response to advertising.
• Leads the evolution of brand strategy, core audiences, and positioning, supporting what each brand represents, customer segmentation, and guidelines.
• Partners with merchandising and product design to connect product strategies to brand strategies and marketing messaging priorities.
• Leads development of PR strategy and brand partnerships that provide increased consumer relevancy.

Requirements

• Bachelor's degree in Marketing or other related field.
• 14 years of marketing experience, strong preference for retail.
• Demonstrated ability to lead brand strategy and brand positioning.
• Background in working across a portfolio of brands.
• Prior experience understanding of synthesizing consumer insights into a multi-year strategy for brand growth.
• Developed and implemented key partnerships.

Nice to Have

• Master's degree in Marketing or related field.

Qualifications

• Ability to sit and work at a computer keyboard for extended periods.
• Ability to stoop, kneel, bend at the waist, and reach daily.
• Able to lift and move up to 25 pounds occasionally.
• Utilize visual acuity, speech and hearing, hand and eye coordination and manual dexterity necessary to operate a computer and office equipment.

Benefits & Perks

• Healthcare including medical, dental and vision.
• Retirement savings (401k with a company match).
• Income protection programs such as life, accident and disability insurance.
• Paid time off for sick leave, vacation, bereavement, jury duty, and holidays.
• Wellbeing program, commuter, adoption assistance, education assistance, legal services, and employee merchandise discounts.
• Work-life balance programs such as Meeting-Free Fridays, Summer Fridays, and Holiday Early Departure.