Sr Director, Digital Experience & eCommerce Leader

About the Role

Key Responsibilities

• Lead and execute the digital roadmap by defining and driving the vision, strategy, and execution of the enterprise website, eCommerce platform, and digital procurement solutions, ensuring alignment with business objectives, customer needs, and divisional priorities.
• Optimize the digital eCommerce ecosystem to support the organization's P&L and growth objectives, focusing on strategic framework, operational efficiencies, and revenue growth through digital investments and platform enhancements.
• Partner with the field team to engage with customers, drive digitalization of business processes, and increase customer satisfaction.
• Enhance the global digital experience by optimizing the enterprise website for a diverse audience, implementing localization, ensuring regulatory compliance, and improving user experience.
• Collaborate with the Brand Team to lead website brand initiatives, establish digital brand guidelines, and maintain consistent brand experience across all digital properties.
• Design and implement a digital marketplace experience, identifying and integrating new channels and business models to improve customer acquisition and retention.
• Work with divisional marketing teams and product owners to optimize digital engagement through SEO, paid media, and social media, aligning demand strategies with overall website goals.
• Leverage analytics, customer insights, and sales feedback to refine website performance, conversion rates, and customer experience.
• Collaborate with IT and development teams to prioritize digital initiatives, manage sprint cycles, and ensure seamless integration of new features.
• Lead digital innovation by tracking trends, analyzing competitor strategies, and refining digital journeys based on user feedback and data insights.
• Engage with cross-functional teams including Sales, Marketing, IT, and Customer Experience to align digital strategies with business objectives and ensure seamless execution.

Requirements

• Bachelor's degree in business, Marketing, Digital Strategy, or a related field (MBA preferred).
• 10+ years of experience in leadership positions, digital product management, eCommerce, or enterprise website management, preferably within B2B, life sciences, or technology industries.
• Proven track record of managing P&L, driving digital revenue growth, and leading digital transformation initiatives.
• Deep understanding of digital marketing, UX/UI best practices, website optimization, and performance analytics.
• Experience with brand implementation and website rebranding projects.
• Strong experience with eCommerce platforms and digital procurement solutions.
• Knowledge of SEO, SEM, paid media, and digital advertising strategies.
• Strong analytical skills with experience in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Excellent communication and leadership skills with the ability to influence stakeholders at all levels.

Nice to Have

• Experience translating brand strategy into compelling digital experiences and customer journeys.
• Understanding of brand metrics and how to measure brand effectiveness in digital environments.

Qualifications

• Bachelor's degree in business, Marketing, Digital Strategy, or a related field (MBA preferred).
• 10+ years of relevant experience in digital leadership roles.

Benefits & Perks

• Not explicitly specified in the description.