Sr Director, Global Marketing

About the Role

Key Responsibilities

• Define target strategy based on customer and market requirements; interact with diverse technical and non-technical groups at all organizational levels to delineate and solidify our program strategy
• Lead a talented team of marketing professionals, fostering a culture of creativity, collaboration, and data-driven decision making
• Oversee the creation of high-quality content (blogs, articles, white papers, case studies, etc.) that educates target audiences, showcases Twist's thought leadership, and positions the company for success
• Manage the marketing budget and identify opportunities for maximizing ROI
• Work with product management, digital marketing, and regional teams to direct the creation, execution, and evaluation of all global marketing programs and campaigns to drive revenue across multiple channels including eCommerce, sales teams, and distributors
• Partner with Sales and other internal teams to ensure integrated marketing and sales efforts for lead generation and conversion
• Establish, drive, and report out group KPIs in line with strategic goals
• Facilitate the development of product messaging for internal and external needs including event tactics, webinars, case studies, and training materials
• Develop a comprehensive communications process and plan for external and internal audiences, maintaining brand and company voice
• Manage relationships with external agencies and copywriters, and develop our KOL network to create meaningful campaigns and impactful content
• Determine a cohesive event strategy plan incorporating the needs of each region - AMER, EMEA, and APAC
• Follow regulatory and ISO 13485 requirements

Requirements

• Bachelor's Degree; MBA or Master's Degree
• Proven track record of managing broad range of marketing channels with success in driving revenue growth through e-commerce channels
• 10+ years of experience in marketing in the life sciences industry and strong ability to grasp scientific and technology topics, including familiarity with synthetic biology, genomics, and next-gen sequencing
• Ability to work effectively in a fast-paced, dynamic environment
• Strong business acumen and data-driven decision-making skills
• Collaborative style, building alignment across diverse project teams and driving teams to exceed goals
• Excellent problem-solving skills with attention to detail and the ability to analyze overall business trends
• Strong verbal and written communication skills to support business unit executives
• Willingness to travel up to 20% of the time

Nice to Have

• Experience managing marketing in the genomics, synthetic biology, or related biotech fields
• Experience working with international regions such as EMEA and APAC
• Knowledge of regulatory and ISO 13485 requirements

Qualifications

• Bachelor's Degree or higher (MBA or Master's preferred)
• 10+ years of marketing experience in life sciences

Benefits & Perks

• Not explicitly specified in the description