Sr. Director Global Omnichannel Marketing Product Management

About the Role

Key Responsibilities

• Support multiple countries across several brands by leading and shaping our AI/ML enabled Omnichannel marketing solution to deliver increased ROI.
• Liaise directly with countries to ensure capabilities are well positioned and leveraged with in-country marketing and operations teams.
• Identify and prioritize short- and long-term opportunities for the omnichannel product, and drive product strategies and roadmaps in alignment with product strategic goals.
• Effectively communicate technical concepts to diverse audiences to drive user adoption and satisfaction.
• Leverage metrics to evaluate overall product performance, and work with countries to drive content personalization.
• Conduct market research using behavioral science frameworks to understand humanistic biases and attitudes in Gilead customers for content personalization and perception change.
• Leverage existing segments to provide additional insights and knowledge on customer attitudes and behaviors.
• Support development of content journeys for microsegments across markets by partnering with country marketing teams.
• Develop comprehensive documentation and maintain a knowledge base to ensure business continuity and facilitate information sharing.
• Manage and optimize vendor relationships, oversee contract negotiations, and ensure performance and delivery to support operational and strategic needs.
• Collaborate with Market Insights, IT, Marketing, Sales, and Analytics teams to integrate insights into marketing strategies and content.
• Manage project budgets and allocate resources effectively to meet organizational objectives.
• Ensure compliance with data privacy regulations (GDPR, HIPAA) and uphold data ethics standards.

Requirements

• 14+ years of experience with a BS/BA degree.
• 12+ years of experience with an MS/MA or MBA.
• Relevant experience in biotechnology, pharmaceuticals, or consulting with a focus on marketing, market research, forecasting, analytics, decision analytics, or commercial strategy.
• Experience with omnichannel marketing content personalization, analytics, and market research.
• Experience conducting, analyzing, and communicating qualitative and quantitative market research.
• Good task management skills, including planning, prioritization, objective setting, and plan execution.
• Ability to manage multiple projects simultaneously under tight deadlines and changing priorities.
• Exceptional written and verbal communication skills.
• Experience presenting to senior leadership, simplifying complex materials, and managing diverse audiences to achieve alignment.
• Business leadership experience and a track record of influencing senior cross-functional partners in conflict resolution and driving consensus.

Nice to Have

• Experience in biopharmaceutical-focused marketing, commercial strategy, or consulting.
• Experience in successfully influencing without authority in cross-functional teams.

Qualifications

• Educational qualifications include BS/BA with 14+ years of experience or MS/MA/MBA with 12+ years of experience.

Benefits & Perks

• Salary range of $243,100.00 - $314,600.00, with potential for discretionary annual bonus and stock-based long-term incentives.
• Paid time off and a comprehensive benefits package.
• Company-sponsored medical, dental, vision, and life insurance plans.
• Additional benefits information available at https://www.gilead.com/careers/compensation-benefits-and-wellbeing.