Sr. Director, Growth Marketing

About the Role

Key Responsibilities

• Define the multi-year vision and architect the strategic roadmap for digital growth and customer acquisition across all Scholastic School Reading Events e-commerce platforms, directly aligning with enterprise revenue and market share objectives.
• Govern the comprehensive strategy for all paid media, affiliate marketing, organic social, influencer marketing, and SEO initiatives, ensuring maximum reach, efficiency, and return on investment (ROI), driving $35M+ in FY26.
• Champion a data-first approach, leveraging advanced analytics and market insights to continuously refine and optimize growth tactics, ensuring agile adaptation to market dynamics and business goals.
• Build, lead, and strategically develop a high-performing team of Digital Growth and Performance Marketing experts, fostering a culture of innovation, accountability, and continuous learning.
• Provide executive guidance and mentorship on campaign execution, strategic budgeting, performance forecasting, and talent development, elevating the overall capability of the marketing organization.
• Forge critical strategic partnerships with senior leaders across Digital Services, Business Strategy, Digital Product, Marketing Strategy, Product, and the Senior Digital Marketing Director, CRM & Email Marketing to ensure seamless integration of growth initiatives across all customer touchpoints and business units.
• Drive enterprise alignment on growth objectives and strategies, influencing cross-functional teams to optimize the end-to-end customer journey from acquisition through retention.
• Own the strategic development and execution of comprehensive digital acquisition programs, including paid search, paid social, display, video, native advertising, and emerging channels.
• Define and oversee the strategic framework for influencer and affiliate marketing, maximizing brand relevance and expanding audience reach through scalable partnerships.
• Collaborate strategically with Digital Services to pioneer new content scaling efforts and optimize organic content distribution across paid channels.
• Manage and optimize a million+ dollar paid marketing budget, ensuring financial efficiency, maximizing customer lifetime value (CLTV), and delivering exceptional marketing ROI.
• Provide executive-level reporting on growth performance, budget allocation, and strategic recommendations, directly influencing investment decisions and overall business strategy.
• Pioneer and implement cutting-edge digital marketing technologies, channels, and business models to stay ahead of market trends and secure a competitive advantage.
• Drive continuous experimentation and optimization across all growth channels, fostering a culture of rapid iteration and performance enhancement to accelerate user engagement and business expansion.

Requirements

• Minimum of 10+ years of progressive experience in digital growth or performance marketing, with a focus on architecting, leading, and scaling enterprise-level acquisition strategies for e-commerce businesses.
• Proven track record of driving significant business growth through multi-channel digital marketing campaigns, demonstrating expertise in paid media, SEO, content marketing, affiliate, and influencer strategies.
• Exceptional financial acumen with extensive experience in managing large marketing budgets, optimizing spend for maximum ROI, and providing strategic financial oversight.
• Strong executive presence and strategic influence with the ability to lead, motivate, and align diverse cross-functional teams and senior stakeholders.
• Advanced analytical skills with the ability to translate complex data into actionable business insights and drive measurable outcomes at an organizational level.
• Demonstrated ability to manage multiple strategic priorities in a fast-paced, dynamic environment.
• Passion for children's literacy and a profound commitment to Scholastic's mission.

Nice to Have

• Experience working in the education or children's literacy sector.
• Familiarity with emerging digital marketing channels and innovative content scaling techniques.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Salary range of $170,000 to $185,000 annually.