Sr. Director, Integrated Marketing

About the Role

Key Responsibilities

• Develop and lead all aspects of comprehensive campaign strategies, including ABM, aligned with business objectives to drive pipeline and activation growth.
• Oversee and align product, channel, media, and marketing strategies through an integrated marketing calendar that the team will operate against.
• Lead development of marketing strategies and execution plans across all touchpoints in the customer journey.
• Partner with cross-functional teams to identify high-value customer segments and build a strategic roadmap for personalized and segmented communication and experiences.
• Collaborate with Merchandising to understand product and New Product Introduction, and create go-to-market plans with unique channel experiences.
• Work with external partners and public relations to develop and execute media advertising strategies to drive leads and brand awareness.
• Oversee development of high-quality content for the Knowledge Center to enhance brand awareness, lead generation, and customer engagement.
• Manage email and SMS strategy and execution, including communications planning, personalization, A/B testing, segmentation, and lifecycle marketing.
• Identify, measure, and optimize key programs and resources to improve marketing performance and value.
• Lead the development and implementation of technology stacks (e.g., Salesforce, Account Engage) to streamline operations, monitor performance, and enhance customer experience.

Requirements

• Proven B2B marketing leadership with 10+ years of experience in high-tech B2B marketing, including cloud marketing.
• Demonstrated success in leading ABM strategy and marketing programs within a B2B Salesforce environment.
• Experience with all segment sizes, from Enterprise to SMB.
• Strong analytical skills to measure campaign performance, identify insights, and optimize strategies.
• Technical proficiency with marketing technologies such as automation platforms (e.g., Salesforce, Account Engage), analytics, and CRM systems.
• Willingness to adopt new technologies and drive digital transformation.
• Business acumen with a deep understanding of B2B customer needs and effective marketing translation.

Nice to Have

• Experience in developing and executing integrated marketing campaigns in a high-tech B2B environment.
• Knowledge of marketing automation and analytics tools.
• Experience working with cross-functional teams including sales, product, and merchandising.

Qualifications

• Educational background or certifications in marketing, business, or related fields (implied by experience requirements).

Benefits & Perks

• Annual salary range of $180,000 to $190,000, determined by experience, certifications, and location.
• Opportunities for professional growth and development.
• Work environment that values innovation and strategic thinking.