Sr Director, Marketing-Americas

About the Role

Key Responsibilities

• Develop and own the comprehensive marketing strategy for the Americas, aligning with global objectives and adapting to regional market dynamics.
• Identify market opportunities, customer segments, and growth drivers unique to North and South America.
• Define and communicate the regional value proposition and messaging, ensuring consistency and relevance across all channels.
• Design and execute multi-channel marketing campaigns (digital, field, ABM, events, webinars, content) to generate demand and accelerate pipeline.
• Leverage data and analytics to optimize campaign performance, maximize ROI, and inform future initiatives.
• Manage end-to-end campaign execution, from concept to measurement, ensuring timely delivery and high quality.
• Partner closely with Americas sales leadership to align marketing and sales strategies, ensuring shared goals and tight collaboration.
• Develop and deliver sales enablement resources, training, and tools tailored to regional needs.
• Provide actionable insights and feedback loops to improve campaign effectiveness and sales outcomes.
• Lead, mentor, and develop a high-performing Americas marketing team, fostering a culture of accountability, innovation, and results.
• Collaborate with global marketing, product, and partner teams to ensure alignment and leverage best practices.
• Manage relationships with external agencies, vendors, and partners as needed.
• Drive brand awareness and thought leadership initiatives throughout the Americas, including PR, analyst relations, and industry events.
• Represent the company at key regional events, conferences, and forums.
• Own the Americas marketing budget, ensuring efficient allocation of resources and adherence to financial targets.
• Track, analyze, and report on key performance metrics, providing regular updates to executive leadership.

Requirements

• 10+ years of B2B marketing experience, with at least 5 years in a regional or global leadership role.
• Proven success building and executing integrated marketing strategies in the Americas for complex, high-growth organizations.
• Strong leadership, communication, and project management skills; hands-on approach to campaign execution.
• Demonstrated ability to collaborate with sales and cross-functional teams to drive measurable business outcomes.
• Deep understanding of digital, field, and content marketing tactics; experience with marketing automation and CRM platforms.
• Fluent in English; Spanish and/or Portuguese proficiency a plus.
• Data-driven, innovative, and adaptable in a dynamic, results-oriented environment.

Nice to Have

• Spanish and/or Portuguese proficiency.

Qualifications

• Educational background is not explicitly specified, but extensive experience in B2B marketing and leadership roles is required.

Benefits & Perks

• Comprehensive benefits package including medical, dental, and vision plans.
• Life and accidental death insurance.
• 401(k) plan and participation in the Company's Incentive Plan.
• Eleven paid holidays in a full calendar year.
• Two weeks of paid vacation (prorated based on start date).
• Other leave options.