Sr. Director, Marketing Strategy

About the Role

Key Responsibilities

• Drive Peacock's brand strategy across the company, ensuring alignment with long-term vision and positioning.
• Lead end-to-end brand strategy integration into partnership marketing opportunities, including device launches, distribution deals, and campaigns.
• Socialize and champion brand strategy within product-focused work streams and working groups, such as features, engagement, and scale initiatives.
• Set and align brand strategy for offers, product marketing, pricing updates, and B2B business overviews.
• Partner with stakeholders across Marketing, Product, Distribution, Programming, and Decision Sciences to align brand positioning in UX and editorial moments.
• Develop presentation materials supporting brand strategy, including briefs, executive reviews, and partner updates.
• Work with consumer insights to inform strategies and measure brand equity.
• Serve as a leader and mentor for junior strategists, fostering growth, collaboration, and excellence.

Requirements

• 10+ years of experience in marketing strategy, brand management, partnerships, or related field.
• Understanding of the role of brand in entertainment, including audience perception, cultural relevance, engagement, and loyalty.
• Experience leading marketing strategies that align partner objectives with brand goals to drive mutual value.
• Ability to develop and execute complex, integrated strategies and communicate them effectively across stakeholders.
• Strong executive communication skills with the ability to craft persuasive narratives.
• Experience leading teams and enterprise-wide initiatives.
• Passion for the evolving media landscape and curiosity about future content and technology.

Nice to Have

• MBA or Master's Degree in a related field.
• Previous leadership experience in streaming or within media and entertainment.

Qualifications

• Educational background or certifications are not explicitly specified, but a minimum of 10 years of relevant experience is required.

Benefits & Perks

• Company-sponsored benefits including medical, dental, and vision insurance.
• 401(k) retirement plan.
• Paid leave and tuition reimbursement.
• Various discounts and perks.