Hewlett Packard Enterprise logo

Sr. Director of AI Product Marketing

Hewlett Packard Enterprise

Spring, TX
Full Time
Director
181k-415k
7 days ago

Job Description

About the Role

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world. Our culture thrives on finding new and better ways to accelerate what's next. We value varied backgrounds, offer flexibility to manage work and personal needs, and encourage bold moves and collective growth. This role is designed as 'Hybrid,' expecting an average of 2 days per week working from an HPE office, and involves building and leading a high-performing AI product marketing team, developing go-to-market strategies, and unifying messaging across business units.

Key Responsibilities

  • Define the role of Product & Solution Marketing for AI within HPE and lead the transformation of the PSM team and broader marketing organization.
  • Build a high functioning product marketing team, including assessing required skills, providing coaching, performance management, and recruiting.
  • Collaborate with Business Units and Sales teams to develop annual go-to-market strategies targeting audiences, hero products, positioning, and customer needs.
  • Own messaging and positioning for core products, understanding buyer personas, and creating differentiated content for each customer segment.
  • Lead cross-functional teams to launch new products and capabilities, and drive ongoing thought leadership in relevant markets.
  • Develop marketing materials to support sales, marketing, and revenue teams, focusing on content creation and presentation skills.
  • Drive demand programs such as thought leadership, content marketing, events, ABM, and earned media to grow HPE's market share.
  • Collect and communicate customer, competitive, and industry insights to keep marketing aligned with external trends.
  • Act as an advocate for marketing within the Business Unit, the voice of the customer within product teams, and a BU advocate within marketing.
  • Track and analyze competitive intelligence, acting as a subject matter expert on competitive activity.

Requirements

  • 10+ years in product marketing, specifically with recent senior roles in AI/analytics product marketing, ideally with enterprise IT experience.
  • 5+ years of direct people leadership experience.
  • Mastery of marketing functions and ability to partner effectively with other teams.
  • Firm grasp of technology, customer needs, and market landscape.
  • Strong storytelling, writing, and presentation skills.
  • Growth-oriented leadership with a track record of developing high-performing teams.
  • Ability to operate at scale and get work done through others.
  • Bachelor's Degree or equivalent professional experience.

Nice to Have

  • Deep enterprise IT experience.
  • Experience in building and leading marketing teams in technology sectors.
  • Knowledge of AI and analytics markets.

Qualifications

  • Bachelor's Degree (preferred) or extensive related professional experience.

Benefits & Perks

  • Comprehensive health and wellbeing benefits supporting physical, financial, and emotional health.
  • Programs for personal and professional development to help reach career goals.
  • An inclusive work environment that values individual uniqueness and flexibility.

Working at Hewlett Packard Enterprise

Our culture thrives on finding new and better ways to accelerate what's next. We value varied backgrounds, embrace flexibility, and make bold moves together. We are unconditionally inclusive, celebrating individual uniqueness, and fostering an environment where everyone can succeed and grow.

Apply Now

Job Details

Posted AtAug 1, 2025
Job CategoryProduct Marketing
Salary181k-415k
Job TypeFull Time
Work ModeHybrid
ExperienceDirector

Job Skills

AI Insights

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About Hewlett Packard Enterprise

Website

hpe.com

Location

Spring, TX

Industry

Electronic Computer Manufacturing

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