Sr. Director of Marketing Analytics & Insights

About the Role

Key Responsibilities

• Provide and present crucial reporting for the C-Suite team.
• Cultivate and maintain excellent relationships across departments.
• Leverage experience from a SaaS company with multiple products to manage complex product offerings and sales targets.
• Manage and grow a team of managers, analysts, and a paid media manager, fostering alignment across marketing and sales operations.
• Own all analytics, attribution, and performance reporting for Demand Generation and Field Marketing, supporting broader marketing and company-wide reporting needs.
• Refine multi-touch attribution models and lead routing/reporting to improve visibility into buyer journeys and marketing impact.
• Partner with Sales Operations to maintain a unified view of the lead lifecycle and shared KPIs.
• Deliver actionable insights to improve campaign effectiveness, pipeline contribution, and strategy.
• Present performance insights to executive stakeholders to inform planning and decision-making.
• Oversee paid media reporting and execution, ensuring visibility, efficiency, and continuous optimization.
• Leverage tools such as Pardot, Salesforce, HockeyStack, Power BI, and Google Analytics to enable real-time, scalable reporting.
• Uphold data integrity and streamline processes through automation, governance, and cross-functional collaboration.

Requirements

• 10+ years of experience in marketing analytics, reporting, and operations in a B2B SaaS environment.
• Proven success managing complex attribution for multi-product, cross-sell-heavy go-to-market motions.
• Deep expertise in multi-touch attribution, pipeline forecasting, and demand generation tracking.
• Experience addressing attribution challenges where product-level engagement isn't clear until SQL stage.
• Strong ability to present performance insights to executive teams and inform business strategy.
• Demonstrated partnership with Sales and Sales Operations to align reporting across the buyer journey.
• Advanced knowledge of tools including HockeyStack, Google Analytics, Salesforce, Power BI, and marketing automation platforms like Marketo or Pardot.
• Hands-on experience managing and interpreting paid media performance across digital channels.
• Proven success automating and scaling reporting infrastructure for real-time insights.
• Strong analytical skills and the ability to communicate findings clearly and strategically.

Nice to Have

• Familiarity with the multifamily industry is a bonus but not required.

Qualifications

• Educational background or certifications are not explicitly specified, but extensive experience in marketing analytics and related tools is required.

Benefits & Perks

• Competitive salary package.
• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Paid time off and holidays.
• Professional development opportunities.
• Performance-based bonus.