Sr. Director of Marketing

About the Role

Key Responsibilities

• Develop and execute holistic and integrated marketing strategies aligned with business goals, including campaigns across digital, social, print, and events.
• Write annual and quarterly marketing plans in collaboration with hotel leadership and marketing teams.
• Create and oversee RFP processes and manage proposals for PR, advertising, and website agencies.
• Champion brand identity and ensure consistency across all touchpoints, referencing brand guidelines.
• Oversee digital marketing efforts including website management, SEO, SEM, email marketing, and social media, driving online engagement and conversions.
• Manage the hotel website (Wordpress CMS), upload content, ensure SEO optimization, and monitor booking flows.
• Develop and execute email marketing strategies, including content creation, deployment, and reporting using CRM systems.
• Partner with PR and digital agencies, review and approve advertisements, and ensure effective communication.
• Oversee organic social media content creation, posting, customer service responses, and reporting.
• Execute paid digital initiatives such as sponsored ads on OpenTable, Yelp, Google My Business, and geo-fencing campaigns.
• Lead content development including copywriting, graphics, and video production, coordinating photo and video shoots as needed.
• Coordinate with hotel operations for content shoots, ensuring spaces are prepared and content is uploaded and optimized.
• Collaborate with revenue teams to identify opportunities for packages, rate strategies, and promotional content.
• Utilize analytics tools to measure marketing effectiveness, optimize campaigns, and report performance metrics.
• Track marketing expenditures, maintain KPI reports, and present monthly performance reviews to stakeholders.
• Lead and collaborate with a team of marketing professionals, fostering creativity and continuous improvement.
• Work closely with Sales, Food & Beverage, and Revenue teams to develop and track promotional success.
• Manage the marketing budget to ensure efficient resource allocation.

Requirements

• Minimum of five years of marketing experience within the hotel industry.
• Expertise in social media platforms and strategy.
• Knowledge of consumer engagement and digital trends.
• Ability to present and communicate marketing reports to stakeholders.
• Strong understanding of agency expectations and industry benchmarks.
• Strong interpersonal and relationship-building skills to work with peers, partners, and media.
• Proactive and resourceful with the ability to complete tasks with available resources.
• Proficient in website content management systems, especially Wordpress.
• Experience with Email Marketing or CRM systems.
• Proficient in Google Analytics/GA4.
• Organized with great attention to detail and self-motivation.
• Excellent written and verbal communication skills.
• Ability to work a flexible schedule including nights, weekends, and holidays.
• Physical ability to walk hotel spaces for content creation and audits.

Nice to Have

• Canva and/or graphic design/video editing experience.

Qualifications

• Bachelor's degree (preferred)
• Hotel experience (preferred)

Benefits & Perks

• Highly competitive wages
• Exceptional benefit plan for eligible associates and family members
• RSP/401K matching program for eligible associates
• Flexible scheduling
• Discounts at Crescent managed properties across North America